Dunkin' Donuts: Blueberry
Advertising Agency: Hill Holliday, Boston, USA
Creative Directors: Kevin Daley, Tim Cawley
Art Director: Megan O'Connell
Copywriter: Lindsay Bowen
Illustrator / Photographer: Alice Blue
Published: May 2008
8 Comments
Iced blueberry coffee? BADASS!
I was thinking - would it have worked to put the logo on the blueberry cup as a label?
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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett
less than average
Blueberry coffee?
Not what I'd go for, but like this one a bit more that the fudge one, but makes me think smoothie rather than coffee.
"readthiswhileIstareatyourtits"
Doin' it for the points
A blueberry coffee? Sounds rancid.
We're going to need more lube.
Strictly from a consumer standpoint, this ad (or poster) hits me just the right spot. I'll be (yet again) seeing a barrage of "summer drink" images all over the city in the next few months or so and this will for sure stand out immediately. I love blueberries. I love iced coffee! The intrigue factor is just mind-boggling! Here's my five bucks. Keep the change...
Effective.
blueberry juice? the visual said so.
leav it to dunkin donuts to introduce the world to yet another disgusting treat.
i don't want to feel all that blue b in my coffee ...this is better for juice
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Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso