Dulux: Sad

Colour changes everything.

Advertising Agency: BBH, Shanghai, China
Executive Creative Director: Johnny Tan
Creative Directors: Yinbo Ma, Carol Ong
Art Directors: Zizi Shi, Haoxi Lv
Copywriter: Carol Ong
Photographer: Jeremy Wang
Producer: Yilin Lim
Published: April 2013

2 comments

Micah1221's picture
Micah1221
202 pencils

With a product as common place as printer ink, it's all about the brand image. I like the childishness and the simplicity of the execution. A simple image - something a kid could have drawn - might have been better than coloring the copy.

Justin Turco's picture
Justin Turco
178 pencils

This is for a paint brand, not printer ink.

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