Dulux Easy Clean: Crayon

Advertising Agency: Euro RSCG Adwork, Jakarta, Indonesia
Creative Director: Ndang Sutisna
Art Director: Aditya Agung Prakasa
Copywriter: Aldy Dewandhana
Photographer: Bayu Setiawan
Published: August 2010

18 comments

lahaff's picture
lahaff
1518 pencils

No, this doesn't work. Since the whole wall are green, we have no idea in what the colour on the wall should be.

Billoughsby's picture
Billoughsby
5091 pencils

Okay, after the explainers showed up (the two guys below: THANKS!) I upgrade my rating of this to 5. Not great, but at least it does make sense.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

vasskliss's picture
vasskliss
36 pencils

It's a pretty straightforward idea actually. For those who can't get it, it says that the wall is so easy to clean that it's as if all crayons are the same color as the wall. I wouldn't kill for, but personally I like it.

mdb1974's picture
mdb1974
411 pencils

The idea is that with easy clean it's like all the crayons were green. But I'll grant you, it's an extra layer (one that I like) but maybe confusing to some.

Chelsey Homan's picture
Chelsey Homan
90 pencils

My first thought was condom ad. just saying.

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

haha that made me laugh. Why a condom ad? :P

Chelsey Homan's picture
Chelsey Homan
90 pencils

Just because if my kids did that, I'd wish I had used a condom. ;)

eminenz's picture
eminenz
73 pencils

hehehehe
honestly, after reading ur view i saw the ad again, yup we can fit this in that as well

morse's picture
morse
16480 pencils

I think I understand, but it's very hard to get.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

anónimo de la calle's picture
anónimo de la calle
38 pencils

overused formula...

anónimo de la calle

anónimo de la calle's picture
anónimo de la calle
38 pencils

anónimo de la calle

Billoughsby's picture
Billoughsby
5091 pencils

Thanks for that link. That ad somehow registers more clearly and immediately than this one does.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Anonymous Author's picture
Anonymous Author
1541 pencils

Idea is ok, but everything looks a bit sickly.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

thegraphicalsense's picture
thegraphicalsense
38 pencils

I didn't get the idea

Geimima's picture
Geimima
815 pencils

the paint is green and it's easy clean = don't worry about kids with their crayon = every scratch of crayon will easily cleaned = the crayon changing color into wall's color = kids will get nothing from what they've done = the product will make kids not creative.

i think this product have something to show more than just its benefit. such as makes kids more creative. so i think it would be different than what fab has done.

life is a playground

Miss Copywriter 22's picture
Miss Copywriter 22
175 pencils

why isn't there a tagline for this???? it would have added so much clarity to a good idea...now this has got us guessing in the wrong way ....i really wish it had one smart line

Tspot's picture
Tspot
240 pencils

I got it pretty quickly, but I think it can be easily misinterpreted. Those crayons could have been used to color the wall in the first place...

Roger Keynes's picture
Roger Keynes
5498 pencils

Bang. Right in the kisser.

Will Think for Salary

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