Dulux Easy Clean: Crayon
Advertising Agency: Euro RSCG Adwork, Jakarta, Indonesia
Creative Director: Ndang Sutisna
Art Director: Aditya Agung Prakasa
Copywriter: Aldy Dewandhana
Photographer: Bayu Setiawan
Published: August 2010
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18 comments
No, this doesn't work. Since the whole wall are green, we have no idea in what the colour on the wall should be.
Okay, after the explainers showed up (the two guys below: THANKS!) I upgrade my rating of this to 5. Not great, but at least it does make sense.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
It's a pretty straightforward idea actually. For those who can't get it, it says that the wall is so easy to clean that it's as if all crayons are the same color as the wall. I wouldn't kill for, but personally I like it.
The idea is that with easy clean it's like all the crayons were green. But I'll grant you, it's an extra layer (one that I like) but maybe confusing to some.
My first thought was condom ad. just saying.
http://twitter.com/#!/Chelsey_Homan
haha that made me laugh. Why a condom ad? :P
http://jackmancer.com/
http://twitter.com/jackmancer/
Just because if my kids did that, I'd wish I had used a condom. ;)
http://twitter.com/#!/Chelsey_Homan
hehehehe
honestly, after reading ur view i saw the ad again, yup we can fit this in that as well
I think I understand, but it's very hard to get.
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
overused formula...
anónimo de la calle
this formula...
http://www.coloribus.com/adsarchive/prints/fab-washing-powder-ice-crea...
anónimo de la calle
Thanks for that link. That ad somehow registers more clearly and immediately than this one does.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
Idea is ok, but everything looks a bit sickly.
Write a wise saying and your name will live forever – Anonymous.
http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth
I didn't get the idea
the paint is green and it's easy clean = don't worry about kids with their crayon = every scratch of crayon will easily cleaned = the crayon changing color into wall's color = kids will get nothing from what they've done = the product will make kids not creative.
i think this product have something to show more than just its benefit. such as makes kids more creative. so i think it would be different than what fab has done.
life is a playground
why isn't there a tagline for this???? it would have added so much clarity to a good idea...now this has got us guessing in the wrong way ....i really wish it had one smart line
I got it pretty quickly, but I think it can be easily misinterpreted. Those crayons could have been used to color the wall in the first place...
Bang. Right in the kisser.
Will Think for Salary