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30 comments

Ravioli's picture
Ravioli
31 pencils

Sweet. Though if I were to nitpick. I'd have liked the chameleon to have crazier eyes (eyeballs rolling in sockets would've been nice). That said, a beaut!

Paruku RabidLeroy's picture
Paruku RabidLeroy
112 pencils

Yeh I know. Somebody give 'im those cartoony eyes.
By the way this ad is great!

Ravages's picture
Ravages
842 pencils

How long till somebody *cough*steals*cough* this idea?

talkingisfree's picture
talkingisfree
2569 pencils

Funny! I think art direction could be much better. Anyway, it's smart.

tantrik_indian's picture
tantrik_indian
953 pencils

"...and no chameleons were hurt during the shooting of this ad?"
~~be cool eh!~~

~~this paranoid survived!~~

TopJeff's picture
TopJeff
479 pencils

But that one hasn't been released from the psych ward yet.

Jeff

---------------------
TopCreatives, the premier online community for creative pros.

justpassingby's picture
justpassingby
1368 pencils

theres nothing wrong with the artdirection. This is very clever

xpcro's picture
xpcro
6 pencils

Can someone explain me this ad, becouse i can't get the idea.

JamurPutih's picture
JamurPutih
263 pencils

the chameleon get crazy because the color keep changing...is it rite? thats what i get here...

btw, i love this ad. i enjoy it!

end of joy, enjoy

Ravages's picture
Ravages
842 pencils

As well as "Colours gone wild/crazy"

axelk's picture
axelk
286 pencils

this is very cool. very good idea and art direction

Babi's picture
Babi
154 pencils

Cute add, wonderful idea

fersvax's picture
fersvax
1237 pencils

What's the product??? 1637 colors are not that many colors.

FER.

ivan's picture
ivan

Paint

Ivan Raszl, admin of AotW

justpassingby's picture
justpassingby
1368 pencils

thats got to be the strangest comment ive ever heard. First of all you dont know what the product is, thats fair enough but saying 1637 colours isnt that much when you dont even know what the ad is about? now thats strange.
1637 colours to paint your walls is sh±t loads, dont you think?

fersvax's picture
fersvax
1237 pencils

Not at all. The eye can see more than that.

FER.

JamurPutih's picture
JamurPutih
263 pencils

at least understand something
before saying something

end of joy, enjoy

addyhoch10's picture
addyhoch10
2592 pencils

no doubt that "dulux paint" or similar would be clearer though.
and i think the chameleon should be excessivly multicoloured with a palish touch to emphasise how hard it tried to adapt to the insane multitude of colours.

anyway, what a nice ad & great thought.

edragal's picture
edragal
44 pencils

Love it.

Uabi's picture
Uabi
38 pencils

I'm sorry, but I don't think it's good at all and yes, the art direction is kinda shaky.

maicol's picture
maicol
44 pencils

Mala, muy mala....

Joe76's picture
Joe76
772 pencils

Buena, muy buena... :)

JUANcho's picture
JUANcho
50 pencils

Chameleon's color change isn't avoid by that kind of shirts...
I didn't like... >;-D

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

I believe this is the very first time I've seen the lizard in a straightjacket. Actually, he looks quite fetching.
Just had a flashback of my earlier days in the C Block...

raverus's picture
raverus
1478 pencils

bored, not direct enough, lack of copy-writing maybe

jpau2168's picture
jpau2168
6 pencils

I didn't take this ad first off as colours gone wild at all, rather dulux has harnessed and captured the power of the chamelon.

ShaniG's picture
ShaniG
17214 pencils

Either way the idea seems forced.

pandazzzz's picture
pandazzzz
49 pencils

that cute

accident's picture
accident
36 pencils

i think it's great if you interpret it correctly. if, at first glance, you think the straightjacket is curbing the chameleon's ability to change colour, then it goes completely awry.

SWReedy's picture
SWReedy
30 pencils

needs copy

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