Dulux: Chameleon
1637 colours. Dulux
Advertising Agency: Callegari Berville Grey, France
Creative Director: Andrea Stillacci
Copywriter: Laurent Gagnière
Art Director: Eric Diratzouyan
Account Director: Joseph Lefebvre
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30 comments
Sweet. Though if I were to nitpick. I'd have liked the chameleon to have crazier eyes (eyeballs rolling in sockets would've been nice). That said, a beaut!
Yeh I know. Somebody give 'im those cartoony eyes.
By the way this ad is great!
How long till somebody *cough*steals*cough* this idea?
C
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http://cc-portfolio.blogspot.com | http://www.selectiveamnesia.org | http://www.flickr.com/photos/ravages
Funny! I think art direction could be much better. Anyway, it's smart.
"...and no chameleons were hurt during the shooting of this ad?"
~~be cool eh!~~
~~this paranoid survived!~~
But that one hasn't been released from the psych ward yet.
Jeff
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TopCreatives, the premier online community for creative pros.
theres nothing wrong with the artdirection. This is very clever
Can someone explain me this ad, becouse i can't get the idea.
the chameleon get crazy because the color keep changing...is it rite? thats what i get here...
btw, i love this ad. i enjoy it!
end of joy, enjoy
As well as "Colours gone wild/crazy"
C
--
http://cc-portfolio.blogspot.com | http://www.selectiveamnesia.org | http://www.flickr.com/photos/ravages
this is very cool. very good idea and art direction
http://canofthought.blogspot.com
Cute add, wonderful idea
What's the product??? 1637 colors are not that many colors.
FER.
Paint
Ivan Raszl, admin of AotW
thats got to be the strangest comment ive ever heard. First of all you dont know what the product is, thats fair enough but saying 1637 colours isnt that much when you dont even know what the ad is about? now thats strange.
1637 colours to paint your walls is sh±t loads, dont you think?
Not at all. The eye can see more than that.
FER.
at least understand something
before saying something
end of joy, enjoy
no doubt that "dulux paint" or similar would be clearer though.
and i think the chameleon should be excessivly multicoloured with a palish touch to emphasise how hard it tried to adapt to the insane multitude of colours.
anyway, what a nice ad & great thought.
Love it.
I'm sorry, but I don't think it's good at all and yes, the art direction is kinda shaky.
Mala, muy mala....
Buena, muy buena... :)
Chameleon's color change isn't avoid by that kind of shirts...
I didn't like... >;-D
I believe this is the very first time I've seen the lizard in a straightjacket. Actually, he looks quite fetching.
Just had a flashback of my earlier days in the C Block...
bored, not direct enough, lack of copy-writing maybe
I didn't take this ad first off as colours gone wild at all, rather dulux has harnessed and captured the power of the chamelon.
Either way the idea seems forced.
that cute
i think it's great if you interpret it correctly. if, at first glance, you think the straightjacket is curbing the chameleon's ability to change colour, then it goes completely awry.
needs copy