Dulux: Armstrong

I do not take performance-enhancing drugs.
Superior hiding power, for better cover-ups.

Advertising Agency: Noah's Ark, Lagos, Nigeria
Executive Creative Director: Lanre Adisa
Creative Director / Copywriter: Abolaji Alausa
Deputy Creative Director: Ariyo Bamidele
Art Director / Retoucher: Kanso Ogbolu
Copywriter: Seyi Owolawi
Illustrator: Gabriel Olonisakin
Account Manager: Yetunde Ogunsola
Published: May 2014

12 comments

alvord's picture
alvord
162 pencils

nice layout packshot!

alex razzaghi's picture
alex razzaghi
243 pencils

using the wrong bike.

damnson's picture
damnson
7987 pencils

Weak series.

An axe murderer of ads.

bogusky's picture
bogusky
8 pencils

very bad photoshop....

sacrilegend's picture
sacrilegend
2315 pencils

The idea is confused.

fredoun's picture
fredoun
6 pencils

It seems abstract like a message but I'm agree with

darpan.rane's picture
darpan.rane
6 pencils

Thank you! But i never asked anyone to use the same idea/concept, at least not with almost using the same visual treatment!
Take a good look at the campaign below for Insurance that i'd created 2013,March! "DONT COVER UP"

https://www.behance.net/gallery/16199201/DOHA-BANK-INSURANCE

This is not done! Will see what can be done about this soon.

Senior Art Director - Print & Digital

sacrilegend's picture
sacrilegend
2315 pencils

These are not the same, and in fact, yours are quite a deal worse. I wouldn't go on bragging about this if I were you.

darpan.rane's picture
darpan.rane
6 pencils

Even after a straight copy paste of concept and tweaking the base headline, you say these are not the same. Really?
Well everyone's noticed that! Your ad has been published this May 2014 and the one we have was last years quarter one!

By using derogatory language "deal worse" doesn't make you superior as the photoshop work at your end is really Duh! The Basics of Shadow is not even near natural. Take a good look at the tire shadow. I was not considering, but now i think this will push further to Dulux!

If you can't be Original, be modest at least!

Senior Art Director - Print & Digital

sacrilegend's picture
sacrilegend
2315 pencils

To each his own.

These aren't mine, by the way, as evinced by my earlier criticism. Neither campaign is an example of good work.

darpan.rane's picture
darpan.rane
6 pencils

Please don't reply if your not the one who made this. And thus you should use pragmatic language when communicating.
The concept, colour, treatment and even "Cover Up" baseline is same.
Campaign being good or no is NOT the derivation part here.

Senior Art Director - Print & Digital

deangah's picture
deangah
49 pencils

Really don't get it

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