Dulcolax: Rats

It works.

Advertising Agency: Cbgrey Paris France
Executive Creative Director: Andrea Stillacci
Creative Directors: Giovanni Settesoldi, Luissandro Del Gobbo
Art Director: Giovanni Settesoldi
Copywriter: Luissandro Del Gobbo
3D: Baptiste Massé, Mécanique Générale

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54 comments

aaron.ovadia's picture
aaron.ovadia
22 pencils

This is very funny.... way to go

Gualcor's picture
Gualcor
972 pencils

haha at first i thought it was a medicine for flatulence lol

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

Guest's picture
Guest

Funny!

Wordnerd's picture
Wordnerd
6662 pencils

Ha! great!

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

Ewwwwwwwww!!! Not while I'm eating my LUNCH!

This concept will NEVER fly here in the States. All the more reason that I LOVE it!

Brainsugar's picture
Brainsugar
1580 pencils

Don't worry, it does not fly in France neither.
As someone says, it's the award season...

ricklongo's picture
ricklongo
1244 pencils

Amazing detail in a funny idea. I like it.

Guest's picture
Guest

really funny!

Reality Check's picture
Reality Check
1793 pencils

A gas, a blast.

Zeus's picture
Zeus
912 pencils

BRILLIANT!!! I LOVE IT!!!!

Guest's picture
Guest

Totally gold.

Bravissimi.

copywriter.txt's picture
copywriter.txt
828 pencils

Wow, awesome 3D work.

Today's front page best.

Wadih A3's picture
Wadih A3
256 pencils

very nice art direction

Guest's picture
Guest

simply ... GREAT !!!

Guest's picture
Guest

jajaja, excelent

Ed Mintone's picture
Ed Mintone
585 pencils

meh

Tipsy_Gypsy's picture
Tipsy_Gypsy
46 pencils

love that rat wearing the disney mickey mouse hat in the back and holding a mickey mouse doll :)

Mantufayo's picture
Mantufayo
580 pencils

Ratatouille Chaos!

BulbheaD's picture
BulbheaD
254 pencils

yes!

The madman thinks he is sane. I know I am mad. -- Pablo Picasso

Guest's picture
Guest

Notice that dude on the top of the hydrant with the card "The End is Near".
Gold.

Guest's picture
Guest

ha ha ha! damn funny!

everartz's picture
everartz
7611 pencils

lol!! this is so funny hehe

| Everartz |

hunterelf's picture
hunterelf
68 pencils

nice

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

great ad, i must say. nice work

Guest's picture
Guest

Did someone notice the braces on the big rat on the right :) nice touch.

Guest's picture
Guest

so~ good/

nice artwork

Guest's picture
Guest

And the blind rat with dark glasses and a match as a cane, hilarious :-) !

Guest's picture
Guest

Somebody stop me from laughing! This is absolutely brilliant.

talkingisfree's picture
talkingisfree
2569 pencils

Incredible in any way. Congrats

mitchelle2child's picture
mitchelle2child
87 pencils

Great! and Knee Clapping...

Endlessway1's picture
Endlessway1
99 pencils

hehehehe .. really great idea

Guest's picture
Guest

I LOVE IT! hilarious tone and it delivers the message!

StarlaY's picture
StarlaY
310 pencils

Super! I loved the "the end is near" mouse holding a megaphone.

“Inspiration exists, but it has to find us working.” Picasso.

Ainar's picture
Ainar
2 pencils

It's a fun ad. We can imagine the atomic bomb in the sewer !!!
I really like the 3D work.

Guest's picture
Guest

Anyone who has heard of Ratatouille will definitely love this adv. RUN, RATS! The sewers are going to blow up any minute!!!!!

Guest's picture
Guest

such a beautiful work... loved it

Guest's picture
Guest

such a funny and lovely ad... loved it

hadrianapolis's picture
hadrianapolis
733 pencils

Very nice and funny...

skinny's picture
skinny
161 pencils

Finally got it! (Call me slow, okay?) Can't stop laughing!!!!! Brilliant!!!!

Guest's picture
Guest

Is this an ad or something from WaltDisney/Pixar?

hari.'s picture
hari.
375 pencils

WOW!

Guest's picture
Guest

So fun it i great

theanc's picture
theanc
2778 pencils

Award winning visual.

no_user's picture
no_user
125 pencils

Awesome execution.

fedric's picture
fedric
39 pencils

just ok

Guest's picture
Guest

Superb execution

Guest's picture
Guest

if i wouldnt have seen this fuckin great execution and someone told me the idea,
i would have said its lame

DJVassallo's picture
DJVassallo
243 pencils

Too much Ratatouille? Ha! I loved it!

Guest's picture
Guest

on spot and very funny

DJVassallo's picture
DJVassallo
243 pencils

this is like "Where´s Wally?" the more you look the more you find:
great rat behind wearing Mickey Mouse ears...
and what about the one climbing the sidewalk and wearing anti-gas mask?
I can´t see what´s written on the paper held by the hydrant above rat...

Wordnerd's picture
Wordnerd
6662 pencils

my favorites are the 'the end is near!' posters :)

bad astronaut's picture
bad astronaut
544 pencils

lol.....

Corbeen's picture
Corbeen
1070 pencils

very nice, bravo..

Limia From Hell's picture
Limia From Hell
66 pencils

excelent! like always dulcolax

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