Dulcolax: Pyramid

Advertising Agency: JMC YR, Caracas, Venezuela
Executive Creative Directors: Daniel Ascención, Jairo Gudiño
Creative Director: María fernanda Lares.
Art Directors: Daniel Asecención, Charles Rodriguez
Copywriters: Daniela Tedesco, April itriago
Illustrator: Michaell Lecor
Other additional credits: René Bustamante
Published: July 2008

22 comments

iT-iS-i's picture
iT-iS-i
1721 pencils

And so what?

:: Put your ears against the ground so i can walk over what you heard::

talkingisfree's picture
talkingisfree
2599 pencils

I like it.

Guest's picture
Guest

This looks like a Ladies pubic hair shape....all the food is still stuck in this triangle...what is the point?

Guest's picture
Guest

it's food-pyramid inverted. it's gotta be for some laxative.

Tchabana's picture
Tchabana
103 pencils

ok! Mas será que isto tem tanta criatividade pra estar aqui?

theanc's picture
theanc
2778 pencils

Funny.

Guest's picture
Guest

eu acho que está muito bom. simples e, para quem sabe o que é uma pirâmide de alimentos, directíssimo.

Cheo Motorizado's picture
Cheo Motorizado
4 pencils

Está arrecho, ójala algún día lo publiquen...

Guest's picture
Guest

DONE ACTIVIA

Guest's picture
Guest

anda a cagar dulcolax

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

I have absolutely no idea what this ad is trying to communicate... : (

Bring back the sewer rats!!! : )

nemesis's picture
nemesis
761 pencils

don't get it at all

Guest's picture
Guest

Turn the food pyramid upside down.....

And then what, it comes out your butt?

I see the upside down part, but not the out the butt part.

Guest's picture
Guest

very nice.

Guest's picture
Guest

even GLBT's need a healthy diet? wtf does this mean? If you ate all that healthy crap, would you really need a laxative?

uncletui's picture
uncletui
65 pencils

Photography is nice composition.....impact

iT-iS-i's picture
iT-iS-i
1721 pencils

It's been a week. Still don't get it...

:: Put your ears against the ground so i can walk over what you heard::

Guest's picture
Guest

photography?
its been illustrated!

Guest's picture
Guest

Hmmm, a new take for the food pyramid. Something's missing...

"There are times when you've got trouble keeping it down..."

Guest's picture
Guest

Se entiende claramente como la pirámide apunta como una flecha hacia abajo,
osea: Todo lo que entra sale!

Me parece una buena idea, simple y directa.

Guest's picture
Guest

Este aviso está para cagarse, de lo malo.

michelangelo's picture
michelangelo
660 pencils

if you know what the food pyramid is, you'll understand this ad although execution could've been done better

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