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Comments (149)

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Highest Rated

rajib kabir's picture
rajib kabir
Activity Score 35

151 comments!!! No doubt very successful ad is this.

Guest's picture
Guest

Is the ice cream as tasteless as the ad?

Guest's picture
Guest

it is feminist as your mum is

flurl's picture
flurl
Activity Score 97

Better copy than the ad, hahah

jeffmarked's picture
jeffmarked
Activity Score 49

This is just racist.

Guest's picture
Guest

Are you stupid ????

Guest's picture
Guest

You are wrong. It is Anti-Semitic Sexism, which is even worse.

Guest's picture
Guest

Are you guys shittin´ me???
If you think this is racism go and get a new job....or better get a bit sence of humor!

::::: you can t pull this card on everything!

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

I don't care for this kind of advertising. Leave it to the Russians to enjoy it.

Guest's picture
Guest

I like it. It´s totally absurd and has no idea at all but it makes me smile. And to me it´s clear that they didnt mean it in a bad way so skip the racism debatte.

Blair Semenoff's picture
Blair Semenoff
Activity Score 651

Ya this is racist

kergu's picture
kergu
Activity Score 6795

mmm ok. i really want to know if obama has not won the election, what can they put on this ad?...
please excuse my bad bad english

Guest's picture
Guest

it is so cute!

eldeadevis's picture
eldeadevis
Activity Score 306

STUPID

Guest's picture
Guest

Small ad from a small mind!

Guest's picture
Guest

It's not great but it's very funny! Good one.

Guest's picture
Guest

Nice and funny. Very cute

Guest's picture
Guest

Not very funny or cute

tr3n00ps's picture
tr3n00ps
Activity Score 78

No, very funny and cute. You just don't like the flavor...

Guest's picture
Guest

funny, i like it))

Guest's picture
Guest

RACIST :x

Guest's picture
Guest

beautiful one. political correctness sucks, that's right!

Guest's picture
Guest

Topically

Guest's picture
Guest

it's not racizm
they have never seen real black man, have no relations or communication with black, so black man associates with dark colour only. it's naivity and humour.

Blair Semenoff's picture
Blair Semenoff
Activity Score 651

Learn how to spell!

Guest's picture
Guest

*learn to spell.

Guest's picture
Guest

hah man. learn history "no relations or communication with black" and facts. russia is one of the most popular places amongst africans to go studying.

Guest's picture
Guest

hah man. i live in russia and i saw black men 2 times for all my life. russia's large, do not think moscow is a whole russia.

silvertongue's picture
silvertongue
Activity Score 555

Topical, but the headline is show-and-tell. The exclamations are also disappointing.

Guest's picture
Guest

what's racist in that? nobody says it's bad there's a black in the white. just catch the trend and try how it tastes ;)

Guest's picture
Guest

Uh, if you don't get it no one can explain it to you, idiot.

Guest's picture
Guest

Boring.
It's not about the product at all.

goci134's picture
goci134
Activity Score 243

funny & good idea...
but do not use obama in advertising anymore... i see him in every ad campaign...

Guest's picture
Guest

WAHHHHHHHH................MAMA I WANT OBAMA ICE-CREAM. WAAAAHHHHHHHHHHHHHHHH..........

Guest's picture
Guest

why is everything considered racist if it shows skin color? skin color is how we visually differ....

Guest's picture
Guest
TRICKY's picture
TRICKY
Activity Score 3954

actually its white in black not the other way around (see the picture of ice cream) the chocolate is on the outside while the vanilla is on the inside

The man who stops advertising to save money is like the man who stops the clock to save time

snolet's picture
snolet
Activity Score 104

No. You're wrong. See the picture closer. There's a bunch of chocolate inside the vanilla cream. Sorry!

Audrius Kubrik's picture
Audrius Kubrik
Activity Score 828

It's wrong, because a - as we see on the package, the concept of the icecream is "duet", not something in something; b - icecream is for kids, this ad isn't; c - it is racist. In Russian it sounds "cherny v belom". It just sounds wrong. Maybe because it's in Russian and in Russia. Besides "cherny" ("black") isn't the politically correct way of saying "black" in Russian ("temnokozhy"/"dark-skinned" is.) I'm not offended by this "anecdote" idea, which should have remained as a company's/agency's inside joke, but I can't be impressed either. This is MY opinion, any other person who understands Russian language and culture just a little bit may have a completely different one. Cheers.

Primachenko's picture
Primachenko
Activity Score 53

It sounds like "Temny v belom".

Audrius Kubrik's picture
Audrius Kubrik
Activity Score 828

OK. Sorry about my false presumption. Maybe my comment was a bit harsh. I know it was tempting and risky to go for it, it's just that I would have kept it as an inside joke.

Guest's picture
Guest

If you're not American enough to know how wrong this is, you have no business butting your head into our politics for the sake of putting a bad portfolio piece into your book. It's exploitive, easy and unintelligent. I'd hate to see the rest of your work if you thought this was good enough to post.

Guest's picture
Guest

I'm American enough to know that every time someone mentions skin color, people run around screaming racism. There's a black man in the white house, and that's what this ad is saying.

Guest's picture
Guest

wtf? this is the worst ad ever made. suposed to be funny but turned out to be just racist!

Guest's picture
Guest

Come on... last month THE WHOLE WORLD was talking about how there's a black guy in the White House, and mostly in a very positive way. Just pointing out a person's race isn't discrimination. And the art direction on this ad is lovely, BTW.

youngrei's picture
youngrei
Activity Score 23

LOVE IT!... There's nothing racist about this ad.

ADebutant's picture
ADebutant
Activity Score 266

Actually...It's "flavor of almost a half decade." (at least)
It's not racist...It's just a cheap and pathetic attempt at being relevant. Like someone said already,it's "black in white" not the other way around... the headline automatically kills the ad.

"Our factories make cosmetics. We sell hope." -M.Factor

Guest's picture
Guest

Please to be enjoying glorious Russian Racism! "Nogger Black Icecream" anyone?

Guest's picture
Guest

Oh don't be so silly!!!
What racism do you speak about? C'mon black man on print is NOT racism, it's just a black man on print. Gosh, you people are obsessed.
Cute idea. I really like it.

Guest's picture
Guest

Why does a Russian ad have English copy? Have any of you ever been to Russia? This ad would not appear like this - ever.

Guest's picture
Guest

It's really upsetting to know how people really feel about blacks. This ad is racist as anything ever depicting blacks in advertisements.

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