Ducati: Levitate

Vittorio can walk through walls.
And he also has a Ducati

Advertising Agency: Maruri Grey, Guayaquil, Ecuador
DGC: Daniel Perez Pallares
Creative Directors: Rodrigo costas, Federico Russi, Federico Braga
Head of art: Federico Braga
Art Director: Michele lee
Copywriters: Federico Russi, Rodrigo Costas
Published: April 2011

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14 comments

Taylormade's picture
Taylormade
412 pencils

This says absolutely nothing about such an amazing product.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Well, they want to say it's magic. But it's done in such a silly way.

atb2005's picture
atb2005
13567 pencils

This is the worst print campaign of 2011.

Kamikaze777's picture
Kamikaze777
119 pencils

What the hell...

abake's picture
abake
1239 pencils

Really?
While not amazing, I don't think it's that bad... Walking on air, feeling invincible, the kind of feelings associated with being extremely happy and/or in love.
Which is how motorcycle fans feel when they're riding their favorite bike.
Granted, I'm not sure the retro vibe of the illustration is the right one, but it's really not that terrible.

Taylormade's picture
Taylormade
412 pencils

Explain how that rationale applies to the execution where the guy turns himself into a teapot.

Gualcor's picture
Gualcor
972 pencils

En serio?

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

Baelin's picture
Baelin
277 pencils

It's missing a tie-up tagline like: 'Owning a Ducati is magic'.
Most of the tricks used make me think of superpowers more than the mystical arts.

Paddy Public Enemy's picture
Paddy Public Enemy
6 pencils

A parte de trucho, malo. Con razón que ganó en el festival de Ecuador.

Tio Patinhas's picture
Tio Patinhas
98 pencils

I really like the idea, but the execution is kind of weak.

If I was to layout this same idea, it would probably be a very cool campaign.

Ad or die.

Me in Montreal's picture
Me in Montreal
60 pencils

Pretty cocky of you.

sakibafridi's picture
sakibafridi
167 pencils

Flip it.
He has a ducati.
And he can also levitate.

Or not.

Hadrons's picture
Hadrons
5743 pencils

cute. not.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

there.aint.no.bad.brief's picture
there.aint.no.b...
35 pencils

speechless.

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