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Levitate

Agency: 
Published/Aired: 
April 2011
Description: 

Vittorio can walk through walls.
And he also has a Ducati

Comments (14)

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Highest Rated

there.aint.no.bad.brief's picture
there.aint.no.b...
Activity Score 35

speechless.

Taylormade's picture
Taylormade
Activity Score 408

This says absolutely nothing about such an amazing product.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Well, they want to say it's magic. But it's done in such a silly way.

atb2005's picture
atb2005
Activity Score 13557

This is the worst print campaign of 2011.

Kamikaze777's picture
Kamikaze777
Activity Score 119

What the hell...

abake's picture
abake
Activity Score 1264

Really?
While not amazing, I don't think it's that bad... Walking on air, feeling invincible, the kind of feelings associated with being extremely happy and/or in love.
Which is how motorcycle fans feel when they're riding their favorite bike.
Granted, I'm not sure the retro vibe of the illustration is the right one, but it's really not that terrible.

Taylormade's picture
Taylormade
Activity Score 408

Explain how that rationale applies to the execution where the guy turns himself into a teapot.

Gualcor's picture
Gualcor
Activity Score 978

En serio?

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

Baelin's picture
Baelin
Activity Score 273

It's missing a tie-up tagline like: 'Owning a Ducati is magic'.
Most of the tricks used make me think of superpowers more than the mystical arts.

Paddy Public Enemy's picture
Paddy Public Enemy
Activity Score 6

A parte de trucho, malo. Con razón que ganó en el festival de Ecuador.

Tio Patinhas's picture
Tio Patinhas
Activity Score 98

I really like the idea, but the execution is kind of weak.

If I was to layout this same idea, it would probably be a very cool campaign.

Ad or die.

Me in Montreal's picture
Me in Montreal
Activity Score 60

Pretty cocky of you.

sakibafridi's picture
sakibafridi
Activity Score 167

Flip it.
He has a ducati.
And he can also levitate.

Or not.

Hadrons's picture
Hadrons
Activity Score 6017

cute. not.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

there.aint.no.bad.brief's picture
there.aint.no.b...
Activity Score 35

speechless.

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