Ducati for ANCMA: Less than a second
You have less than a second to see the biker
Advertising Agency: Ogilvy & Mather Milan, Italy
Executive Creative Director: Roberto Greco
Client Creative Directors: Giordano Curreri, Marco Geranzani
Art Directors: Pierpaolo Marconcini, Giordano Curreri
Copywriters: Raffaele Gobbo, Marco Geranzani
Illustrator: IC4 Design
Published: July 2010
30 Comments
i don't care...it looks like i'm in an Helicopter !!
Haha - client creative directors... aren't all clients??
So, if a slow down, i can see the biker?
Don't think so.
This is awesome, how eventful. wow.
any way good illustration
http://www.facebook.com/profile.php?id=1201459255&v=info
OMG ... I saw a couple that has been having sex on a rooftop!
Is there a bullfight with a rhino? ...hey guys slow down !
come on. done for unicef years ago. no more where is waldow please.
I don't agree with you, i agree with the head... it's the time you have while you are driving a car. It is not a game.
The man on the roof has lasted less than a second!..... anyway ..smart.
The guy on the table lasted a bit longer!!
Poster Frames Stock Displays Blog. Twitter. Facebook.
Definitely very high linger-over factor if you spot this while thumbing through a magazine. That means it's working. Nice illo too.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
ARTvertising!
Great illustration... love the details.
Simple ideas are the best !
doctors without borders 2002?
yeahh... it's amazing :-)
and if Waldo was the biker, it would be even more difficult to see him...
Awesome illustrations...
Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...
i actually saw the biker in under a second. swear to god.
you don't need to swear, is the first thing that I saw too.
Done millions of times.
Yep, there's a couple having sex. Wonderful illustration. Love the details. Good concept.
why would i care where the biker is if i'm on top of a building???
do you mean that your car is able to go on the top of builgings?
that's a cleaver idea! .. are you sure it comes from italy?
No, but we are sure YOU come from Italy.
This idea is old and poor.
Looks like a fun party.
but i did spot the biker less than a second
What a strange town. Every second building lacks window panes.
Write a wise saying and your name will live forever – Anonymous.
http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth
o bravo il mio gobbone!me piace!
i found two sex scenes :) One at the rooftop of the bank and the other on the second floor of the clothing shop