Ducati for ANCMA: Less than a second

You have less than a second to see the biker

Advertising Agency: Ogilvy & Mather Milan, Italy
Executive Creative Director: Roberto Greco
Client Creative Directors: Giordano Curreri, Marco Geranzani
Art Directors: Pierpaolo Marconcini, Giordano Curreri
Copywriters: Raffaele Gobbo, Marco Geranzani
Illustrator: IC4 Design
Published: July 2010

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30 comments

Guest's picture
Guest

i don't care...it looks like i'm in an Helicopter !!

Guest's picture
Guest

Haha - client creative directors... aren't all clients??

Guest's picture
Guest

So, if a slow down, i can see the biker?

Don't think so.

Guest's picture
Guest

This is awesome, how eventful. wow.

k.app.ad's picture
k.app.ad
108 pencils

any way good illustration

Guest's picture
Guest

OMG ... I saw a couple that has been having sex on a rooftop!

king_penguin's picture
king_penguin
6 pencils

Is there a bullfight with a rhino? ...hey guys slow down !

Guest's picture
Guest

come on. done for unicef years ago. no more where is waldow please.

Guest's picture
Guest

I don't agree with you, i agree with the head... it's the time you have while you are driving a car. It is not a game.

dot4dot's picture
dot4dot
6 pencils

The man on the roof has lasted less than a second!..... anyway ..smart.

andyStock's picture
andyStock
666 pencils

The guy on the table lasted a bit longer!!

Billoughsby's picture
Billoughsby
5091 pencils

Definitely very high linger-over factor if you spot this while thumbing through a magazine. That means it's working. Nice illo too.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

ARTvertising!

Hibon's picture
Hibon
3731 pencils

Great illustration... love the details.

Simple ideas are the best !

Guest's picture
Guest

doctors without borders 2002?

Guest's picture
Guest

yeahh... it's amazing :-)

gonndo's picture
gonndo
1092 pencils

and if Waldo was the biker, it would be even more difficult to see him...

Awesome illustrations...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

busyb's picture
busyb
115 pencils

i actually saw the biker in under a second. swear to god.

Guest's picture
Guest

you don't need to swear, is the first thing that I saw too.

Guest's picture
Guest

Done millions of times.

atb2005's picture
atb2005
13567 pencils

Yep, there's a couple having sex. Wonderful illustration. Love the details. Good concept.

Guest's picture
Guest

why would i care where the biker is if i'm on top of a building???

Guest's picture
Guest

do you mean that your car is able to go on the top of builgings?

Guest's picture
Guest

that's a cleaver idea! .. are you sure it comes from italy?

Guest's picture
Guest

No, but we are sure YOU come from Italy.

This idea is old and poor.

jcoism's picture
jcoism
11 pencils

Looks like a fun party.

Guest's picture
Guest

but i did spot the biker less than a second

Anonymous Author's picture
Anonymous Author
1541 pencils

What a strange town. Every second building lacks window panes.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture
Guest

o bravo il mio gobbone!me piace!

Crystal Clear's picture
Crystal Clear
83 pencils

i found two sex scenes :) One at the rooftop of the bank and the other on the second floor of the clothing shop

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