Ducati: Cupid

Advertising Agency: MatosGrey, São Paulo, Brazil
Creative Directors: Silvio Matos, Leandro Castilho
Art Director: Lucas Heck
Copywriter: Filipe Medici
Published: July 2007

12 comments

Jet Propulsion Lab's picture
Jet Propulsion Lab
10681 pencils

When'd they upgrade their arrows to titanium ones? Are they industry standard now?

mlsman5000's picture
mlsman5000
128 pencils

I don't know but they look really dangerous I thought when cupid hit you with an arrow it burst into sparkles and little love hearts.

djspiralz's picture
djspiralz
491 pencils

there you just can fall in love of a truck driver

maddoxx's picture
maddoxx
73 pencils

another cupid ad.....
and it wasn't necessary in this case...

babahall's picture
babahall
43 pencils

so if i ride a ducati.... i'll never fall in love?

sonucoues2002's picture
sonucoues2002
804 pencils

looks like time to appoint new sharpshooter cupid.
or can cupid`s envy

razadxb's picture
razadxb
30 pencils

Least...better than the Merc ones.
What for...? LOL

drunk dave's picture
drunk dave
1066 pencils

Love the open road? Whatever...

bubblestheclownfish's picture
bubblestheclownfish
618 pencils

The shadows are cast the wrong way. Should be more towards us. 7 o'clock. No, that's not my only criticism.

FlyingDogs's picture
FlyingDogs
968 pencils

Why is a Valantine's Day ad published in July? Or am I missing something?

As for the creative, bikes and mush don't go together for me.

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halfstring's picture
halfstring
288 pencils

shadows should be more like 5'clock - look at the end of the road on the right

lauke's picture
lauke
112 pencils

They probably had two spots of light on the set.

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