Dublin City Council: Second Hand Trash, Chewing gum

Free second hand gum.
Nobody wants your litter. Bin it.

Advertising Agency: Publicis QMP, Dublin, Ireland
Creative Director: Ger Roe
Art Director: John Kilkenny
Copywriter: Des Creedon
Photographer: Adrian Stewart

August, 2010


Marlus Lau's picture
Marlus Lau
1808 pencils

Nice campaign!

Billoughsby's picture
5144 pencils

Pleasant-looking. I think this story could be told in a way that would have more impact on the problem.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Anonymous Author's picture
Anonymous Author
1541 pencils

Hero images are strong, the rest of the execution is a little bit rubbish.

Write a wise saying and your name will live forever – Anonymous.


Guest's picture

very fun!!!

Miss Copywriter 22's picture
Miss Copywriter 22
175 pencils

loving it !!!!

tirthomitro's picture
2758 pencils

well, erm... um

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

me like this shit, me laughing, I wanz hamburger

MissCopywriter's picture
168 pencils

surprising headline "Free second hand gum"
but the wrap-up line is too straight forward to me

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

This is the best by far. They did something special with the visual here (gum outside). The other products are nothing different apart from being used. This one is great, others are good.

Dzsoi's picture
8001 pencils

Good point.

silvi's picture
4172 pencils

A little weak.

velle's picture
1550 pencils

oooh, this wouldve been more effective as ambient, i think, but poster works too.

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