Dublin City Council: Second Hand Trash, Chewing gum

Dublin City Council: Second Hand Trash, Chewing gum
Average: 6 (28 votes)

Free second hand gum.
Nobody wants your litter. Bin it.

Advertising Agency: Publicis QMP, Dublin, Ireland
Creative Director: Ger Roe
Art Director: John Kilkenny
Copywriter: Des Creedon
Photographer: Adrian Stewart

12 comments

Marlus Lau's picture
1799 pencils
Marlus Lau

Nice campaign!

Billoughsby's picture
5103 pencils
Billoughsby

Pleasant-looking. I think this story could be told in a way that would have more impact on the problem.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Anonymous Author's picture
1545 pencils
Anonymous Author

Hero images are strong, the rest of the execution is a little bit rubbish.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture
Guest

very fun!!!

Miss Copywriter 22's picture
177 pencils
Miss Copywriter 22

loving it !!!!

tirthomitro's picture
2254 pencils
tirthomitro

well, erm... um

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

me like this shit, me laughing, I wanz hamburger

MissCopywriter's picture
172 pencils
MissCopywriter

surprising headline "Free second hand gum"
but the wrap-up line is too straight forward to me

Jaap Grolleman's picture
6930 pencils
Jaap Grolleman

This is the best by far. They did something special with the visual here (gum outside). The other products are nothing different apart from being used. This one is great, others are good.

Dzsoi's picture
5009 pencils
Dzsoi

Good point.

silvi's picture
4172 pencils
silvi

A little weak.

velle's picture
1556 pencils
velle

oooh, this wouldve been more effective as ambient, i think, but poster works too.