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Dublin City Council: Second Hand Trash, Chewing gum

Dublin City Council: Second Hand Trash, Chewing gum
Your rating: None Average: 6.2 (28 votes)

Free second hand gum.
Nobody wants your litter. Bin it.

Advertising Agency: Publicis QMP, Dublin, Ireland
Creative Director: Ger Roe
Art Director: John Kilkenny
Copywriter: Des Creedon
Photographer: Adrian Stewart

13 Comments

Marlus Lau's picture 1764 pencils

Nice campaign!

Billoughsby's picture 5127 pencils

Pleasant-looking. I think this story could be told in a way that would have more impact on the problem.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Anonymous Author's picture 1549 pencils

Hero images are strong, the rest of the execution is a little bit rubbish.

Write a wise saying and your name will live forever – Anonymous.

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www.twitter.com/@anonauth

Guest's picture
10

very fun!!!

Miss Copywriter 22's picture 177 pencils

loving it !!!!

tirthomitro's picture 2186 pencils

well, erm... um

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

me like this shit, me laughing, I wanz hamburger

MissCopywriter's picture 172 pencils

surprising headline "Free second hand gum"
but the wrap-up line is too straight forward to me

Jaap Grolleman's picture 6401 pencils

This is the best by far. They did something special with the visual here (gum outside). The other products are nothing different apart from being used. This one is great, others are good.

Dzsoi's picture 4985 pencils

Good point.

silvi's picture 4174 pencils

A little weak.

eranhusni's picture 53 pencils

Better than the others by far. Like the idea. Execution is good but overall still a little weak in terms of delivering the message.

We live only once. Do something great!

velle's picture 1560 pencils

oooh, this wouldve been more effective as ambient, i think, but poster works too.

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