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Dublin City Council Anti-Littering Campaign: Butts Are Litter Too

Dublin City Council Anti-Littering Campaign: Butts Are Litter Too
Your rating: None Average: 7.6 (44 votes)

Cigarett butts make up almost half of Dublin's litter

Advertising Agency: Publicis QMP, Dublin, Ireland
Creative Director: Ger Roe
Art Director: Ger Roe
Copywriter: Briain Wright, Eugene Ruane
Via: bestadsontv

18 Comments

Guest's picture
Guest | Thu, 2009-10-22 21:12

hmmm Cigarett butts may make up to half of Dublin's litter...yet in that pile of rubish i dont see a singel one...

Guest's picture
Guest | Thu, 2009-10-22 21:52

Lol.... agree!

Jaap Grolleman's picture 6401 pencils
Jaap Grolleman | Fri, 2009-10-23 03:47

yep would have made far more impact if it was completly made out of cigarett butts

http://jackmancer.com/
http://twitter.com/jackmancer/

martois's picture 67 pencils
martois | Sun, 2009-10-25 08:13

on the contrary, there is a single one.

Carbon neutral branding, graphic design, web design and digital agency based in Manchester UK | www.carboncreative.net

Graphic design Manchester | Website design Manchester

Guest's picture
Guest | Mon, 2009-10-26 16:51

*sigh* yes I see the giant cigarett butt ... but I said "in that pile of rubish i dont see a singel one"

there are no cigarett butts in The PILE of rubish.

Guest's picture
Guest | Thu, 2009-10-22 22:47

look at the bigger picture dude...you'll see a BIG one:-)

ManojMaani.com's picture 121 pencils
ManojMaani.com | Fri, 2009-10-23 00:03

great

Guest's picture
Guest | Fri, 2009-10-23 00:06

Cool:)

Guest's picture
Guest | Fri, 2009-10-23 02:16

Ohhh... come on....

everartz's picture 7590 pencils
everartz | Fri, 2009-10-23 03:45
10

BEAUTIFUL!!!!!!!!!!!

| Everartz |

Guest's picture
Guest | Fri, 2009-10-23 14:14

Clearly, they were drunk when designing this ad. Somebody had to say it.

martois's picture 67 pencils
martois | Sun, 2009-10-25 08:15
8

Brilliant!

Carbon neutral branding, graphic design, web design and digital agency based in Manchester UK | www.carboncreative.net

Graphic design Manchester | Website design Manchester

Guest's picture
Guest | Sun, 2009-10-25 09:51

Very well done. For those who didnt see the cigarette butt are yull in advertising or what ???

AmOgodzzz's picture 834 pencils
AmOgodzzz | Tue, 2009-10-27 00:11

No, clearly we all saw the big cigarette butt that consists of a bunch of litter that does not include a cigarette butt. Which goes counter to the line of copy.

Also, on the lower right corner, it says "bin them." Correct me if I'm wrong, but isn't it imprudent to exhort people to throw smoldering cigarette butts into bins filled with flammable garbage?
Fire safety 101, people.

Guest's picture
Guest | Wed, 2009-10-28 01:39

very Creative

gambler85's picture 4 pencils
gambler85 | Wed, 2009-11-04 04:01

Great job!!!!!!!!!!!!!!!!!!!!

Guest's picture
Guest | Fri, 2009-11-13 04:48

SO????? not going to make me stop smoking. or even think about it.Why care about litter???

willy wonka's picture 137 pencils
willy wonka | Sun, 2009-12-06 15:41

Cool. very nice

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