Dublin City Council Anti-Littering Campaign: Butts Are Litter Too

Cigarett butts make up almost half of Dublin's litter

Advertising Agency: Publicis QMP, Dublin, Ireland
Creative Director: Ger Roe
Art Director: Ger Roe
Copywriter: Briain Wright, Eugene Ruane
Via: bestadsontv

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18 comments

Guest's picture
Guest

hmmm Cigarett butts may make up to half of Dublin's litter...yet in that pile of rubish i dont see a singel one...

Guest's picture
Guest

Lol.... agree!

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

yep would have made far more impact if it was completly made out of cigarett butts

martois's picture
martois
67 pencils

on the contrary, there is a single one.

Carbon neutral branding, graphic design, web design and digital agency based in Manchester UK | www.carboncreative.net

Graphic design Manchester | Website design Manchester

Guest's picture
Guest

*sigh* yes I see the giant cigarett butt ... but I said "in that pile of rubish i dont see a singel one"

there are no cigarett butts in The PILE of rubish.

Guest's picture
Guest

look at the bigger picture dude...you'll see a BIG one:-)

ManojMaani.com's picture
ManojMaani.com
121 pencils

great

Guest's picture
Guest

Cool:)

Guest's picture
Guest

Ohhh... come on....

everartz's picture
everartz
7611 pencils

BEAUTIFUL!!!!!!!!!!!

| Everartz |

Guest's picture
Guest

Clearly, they were drunk when designing this ad. Somebody had to say it.

martois's picture
martois
67 pencils

Brilliant!

Carbon neutral branding, graphic design, web design and digital agency based in Manchester UK | www.carboncreative.net

Graphic design Manchester | Website design Manchester

Guest's picture
Guest

Very well done. For those who didnt see the cigarette butt are yull in advertising or what ???

AmOgodzzz's picture
AmOgodzzz
826 pencils

No, clearly we all saw the big cigarette butt that consists of a bunch of litter that does not include a cigarette butt. Which goes counter to the line of copy.

Also, on the lower right corner, it says "bin them." Correct me if I'm wrong, but isn't it imprudent to exhort people to throw smoldering cigarette butts into bins filled with flammable garbage?
Fire safety 101, people.

Guest's picture
Guest

very Creative

gambler85's picture
gambler85
4 pencils

Great job!!!!!!!!!!!!!!!!!!!!

Guest's picture
Guest

SO????? not going to make me stop smoking. or even think about it.Why care about litter???

willy wonka's picture
willy wonka
137 pencils

Cool. very nice

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