Dubai Metro: Wash me

Wash me if you want, I'm still using the metro!

Advertising Agency: Saatchi & Saatchi, Dubai, UAE
Executive Creative Director: Marc Lineveldt
Creative Director: Danny Higgins
Copywriter: Neil Harrison
Advertiser’s Supervisor: Sara Mohammed Al Mudharreb
Account Manager: Hema Patel
Account Supervisor: Chandresh Rughani
Art Director: Darren Jardine
Photographer: Tara Atkinson

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6 comments

Shawali's picture
Shawali
8391 pencils

A better copy would have been something like : "Wash it, steal it, burn it... I don't care, I take the metro"

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

atb2005's picture
atb2005
13567 pencils

This one is just as confusing as the "stop writing on me" one. Again, "I'm" refers to the "car". Should be "Clean it (or wash it) if you want.. I am still using the metro".

satrianee's picture
satrianee
3748 pencils

good point

Shingo's picture
Shingo
406 pencils

i like it, but i think the line should be something refers to the car not for the owner of the car..

Marco1974's picture
Marco1974
15 pencils

I don't get it. Is the car taking the metro?

Mohamed Mousa's picture
Mohamed Mousa
10 pencils

who's using the metro? the Car
Think Again Saatchi & Saatchi

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