Dubai Metro: Stop

Stop writing on me! I'm using the metro!

Advertising Agency: Saatchi & Saatchi, Dubai, UAE
Executive Creative Director: Marc Lineveldt
Creative Director: Danny Higgins
Copywriter: Neil Harrison
Advertiser’s Supervisor: Sara Mohammed Al Mudharreb
Account Manager: Hema Patel
Account Supervisor: Chandresh Rughani
Art Director: Darren Jardine
Photographer: Tara Atkinson

March 2010


Inesita's picture
65 pencils

Shouldn't it say "Stop writing on my car!"?

Shawali's picture
8440 pencils

It's an old joke. When something like a car is really dusty to the point you can write on it, you write "clean me", like it's so dirty that the car itself asks to be cleaned.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

Inesita's picture
65 pencils

Yeah, I know. But it says: "Stop writing on me. I'm using the metro." I don't think that the car is using the metro. The joke in writing "clean me" is that it's as if the car is "saying" it.

atb2005's picture
13561 pencils

Yes, it should. Because "I am" refers to "me" (the car). It should read Stop writing on my car. I am using the metro. The way I see it is that sometimes pranksters write stupid messages on people's cars as a joke. So the idea - correct if I'm wrong - here is that people can stop writing such messages on that guy's car because he (let's assume the car belongs to a guy) is no longer using it; he is now using the new Dubai metro :)

sunilcreates's picture
166 pencils


vrginie's picture
154 pencils

And I don't really get it...

Shawali's picture
8440 pencils

My guess is that it's campaign for the brand new Dubai metro. Before that, if you want to move in the city, even just to go to the next block, you had to take your car. Not anymore thanks to the metro. But this ambient doesn't really make it clear.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

My_friend_Goo's picture
292 pencils

Under what rock do you live Shawali? It is very clear that it's for the new metro.

daniel_glezmilan's picture
283 pencils

Its clear man. Good work, congrats.
And its for free.

etan's picture
192 pencils

thats an awsome idea, congrats

michelangelo's picture
660 pencils

i wish I had done that

raulbanderas's picture
357 pencils

this is good

dsklan's picture
1926 pencils

done by serviceplan for a travel agency...

RogerSterling's picture
85 pencils

sad, but good.

Dereck's picture
12 pencils

Insight + No money = Excellent Job

Guest's picture

too disconnected. the concept doesnt tie well to the message

LaithYounes's picture
5 pencils

Not relating. The msg on the windows shoulve been addressed to the owner of the car for ditching it.

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