Duane Reade: Taxicabs

Prescriptions. Easier to get than
taxicabs.

Advertising Agency: DeVito/Verdi, USA
Creative Director: Sal DeVito
Art Director: Manny Santos
Copywriter: Eric Schutte
Photographer: stock
Published: July 2009

7 comments

sirvan's picture
sirvan
29870 pencils

This could easily be an anti-perscription drug abuse headline.

+++

"I love some things, and don't love some other things."

rolling.stone's picture
rolling.stone
2740 pencils

Ok campaign but art doesn't look convincing

had they worked on art, it could have been a better campaign

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture
Guest

Not until they found some real headlines. Art direction is nothing without a compelling thought, whether it's in the headline or the visual.

silvi's picture
silvi
4172 pencils

Algunos títulos son inteligentes. Otros, forzados. Eliminaría un par de piezas. Aveces menos es más.

Guest's picture
Guest

no wonder they could afford that many with such bad lines and horrible stock photography I'm amazed they didn't do 100

Guest's picture
Guest

Sirvan, with the marriage of copy and visual, I think it's completely understood and very nicely fits the Duane Reade brand.

Roling.stone, I would disagree with you. I think the art direction is simple, clean, classy and very New York.

I love this campaign. http://post.ly/6htJ

Best!

Guest's picture
Guest

wow... it's either you're really diplomatic or have a bird brain. i've seen more witty, insightful and better crafted student work from freaking china. seriously dude and sirvan, with all due respect, you guys are insulting the intelligence of the campaign creators without knowing it with your goody two shoe comments.

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