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Eye tracking Sol Lewitt

Agency: 
Published/Aired: 
October 2009
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Description: 

In the true sense of the claim, a real eye-tracking device recorded how a reader looked at a page of a "DU" issue. The original lines generated during that recording were printed as an ad.

Every page an eye-catcher. / DU. Arts and Culture Magazine.

Advertising Agency: Euro RSCG Zürich, Switzerland
Executive Creative Director: Frank Bodin
Creative Director: Axel Eckstein
Copywriter: Ivan Madeo
Art Director: Christina Wellnhofer
Graphic Designer: Sarah Kahn

Comments (4)

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Highest Rated

JK35's picture
JK35
86 Activity Scores

Well looky here. Somebody broke out the old Adobe 88. What the "H" is this?
I might get this campaign if I were smoking weed.

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