DU Kulturmagazin: Eye tracking Sol Lewitt

Every page an eye-catcher. / DU. Arts and Culture Magazine.

In the true sense of the claim, a real eye-tracking device recorded how a reader looked at a page of a "DU" issue. The original lines generated during that recording were printed as an ad.

Advertising Agency: Euro RSCG Zürich, Switzerland
Executive Creative Director: Frank Bodin
Creative Director: Axel Eckstein
Copywriter: Ivan Madeo
Art Director: Christina Wellnhofer
Graphic Designer: Sarah Kahn
Published: October 2009


freakart's picture
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Guest's picture

nice. but almost the same has been done by scholz berlin for the Frankfurt newspaper.

everartz's picture
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and how is that giving any benefits for the campaign? just irregular lines that mean nothing.. so does the campaign

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JK35's picture
86 pencils

Well looky here. Somebody broke out the old Adobe 88. What the "H" is this?
I might get this campaign if I were smoking weed.

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