DU Kulturmagazin: Eye tracking Sol Lewitt

Every page an eye-catcher. / DU. Arts and Culture Magazine.

In the true sense of the claim, a real eye-tracking device recorded how a reader looked at a page of a "DU" issue. The original lines generated during that recording were printed as an ad.

Advertising Agency: Euro RSCG Zürich, Switzerland
Executive Creative Director: Frank Bodin
Creative Director: Axel Eckstein
Copywriter: Ivan Madeo
Art Director: Christina Wellnhofer
Graphic Designer: Sarah Kahn
Published: October 2009

4 comments

freakart's picture
freakart
534 pencils

hhmmmm

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Creativity!

freakart.lv | Twitter

Guest's picture
Guest

nice. but almost the same has been done by scholz berlin for the Frankfurt newspaper.

everartz's picture
everartz
7611 pencils

and how is that giving any benefits for the campaign? just irregular lines that mean nothing.. so does the campaign

| Everartz |

JK35's picture
JK35
86 pencils

Well looky here. Somebody broke out the old Adobe 88. What the "H" is this?
I might get this campaign if I were smoking weed.

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