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Eye tracking Jeff Koons

Agency: 
Published/Aired: 
October 2009
Description: 

In the true sense of the claim, a real eye-tracking device recorded how a reader looked at a page of a "DU" issue. The original lines generated during that recording were printed as an ad.

Every page an eye-catcher. / DU. Arts and Culture Magazine.

Advertising Agency: Euro RSCG Zürich, Switzerland
Executive Creative Director: Frank Bodin
Creative Director: Axel Eckstein
Copywriter: Ivan Madeo
Art Director: Christina Wellnhofer
Graphic Designer: Sarah Kahn

Comments (8)

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Highest Rated

szkwadrat's picture
szkwadrat
Activity Score 210

good idea, nice execution but for a very small audience

Guest's picture
Guest

i must say i like this...very clean, communicates the magazine reader's interaction with content - nice

Wordnerd's picture
Wordnerd
Activity Score 6692

that's what you call 'verkopft' in german..

Guest's picture
Guest

Du verwechselst verkopft mit intelligent. Die Idee passt eigentlich zur Zielgruppe. Das ist gut!

Wordnerd's picture
Wordnerd
Activity Score 6692

Naja, Geschmackssache. Für mich verwechselst du 'intelligent' mit 'abgehoben'. Die Kampagne ist mir zu theoretisch und tot.

Jesperen's picture
Jesperen
Activity Score 12

Brilliant work. For a very small audience.

silvi's picture
silvi
Activity Score 4172

Risky

Guest's picture
Guest

Not catching my attention, nice try though

szkwadrat's picture
szkwadrat
Activity Score 210

good idea, nice execution but for a very small audience

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