DU Kulturmagazin: Eye tracking Jeff Koons
Every page an eye-catcher. / DU. Arts and Culture Magazine.
In the true sense of the claim, a real eye-tracking device recorded how a reader looked at a page of a "DU" issue. The original lines generated during that recording were printed as an ad.
Advertising Agency: Euro RSCG Zürich, Switzerland
Executive Creative Director: Frank Bodin
Creative Director: Axel Eckstein
Copywriter: Ivan Madeo
Art Director: Christina Wellnhofer
Graphic Designer: Sarah Kahn
Published: October 2009
8 Comments
i must say i like this...very clean, communicates the magazine reader's interaction with content - nice
that's what you call 'verkopft' in german..
Du verwechselst verkopft mit intelligent. Die Idee passt eigentlich zur Zielgruppe. Das ist gut!
Naja, Geschmackssache. Für mich verwechselst du 'intelligent' mit 'abgehoben'. Die Kampagne ist mir zu theoretisch und tot.
Brilliant work. For a very small audience.
Fewer words are always better
Risky
Not catching my attention, nice try though
good idea, nice execution but for a very small audience