DU Kulturmagazin: Eye tracking Jeff Koons

Every page an eye-catcher. / DU. Arts and Culture Magazine.

In the true sense of the claim, a real eye-tracking device recorded how a reader looked at a page of a "DU" issue. The original lines generated during that recording were printed as an ad.

Advertising Agency: Euro RSCG Zürich, Switzerland
Executive Creative Director: Frank Bodin
Creative Director: Axel Eckstein
Copywriter: Ivan Madeo
Art Director: Christina Wellnhofer
Graphic Designer: Sarah Kahn
Published: October 2009

8 comments

Guest's picture
Guest

i must say i like this...very clean, communicates the magazine reader's interaction with content - nice

Wordnerd's picture
Wordnerd
6662 pencils

that's what you call 'verkopft' in german..

Guest's picture
Guest

Du verwechselst verkopft mit intelligent. Die Idee passt eigentlich zur Zielgruppe. Das ist gut!

Wordnerd's picture
Wordnerd
6662 pencils

Naja, Geschmackssache. Für mich verwechselst du 'intelligent' mit 'abgehoben'. Die Kampagne ist mir zu theoretisch und tot.

Jesperen's picture
Jesperen
12 pencils

Brilliant work. For a very small audience.

silvi's picture
silvi
4172 pencils

Risky

Guest's picture
Guest

Not catching my attention, nice try though

szkwadrat's picture
szkwadrat
210 pencils

good idea, nice execution but for a very small audience

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