DU Kulturmagazin: Eye tracking Alberto Giacometti
Every page an eye-catcher. / DU. Arts and Culture Magazine.
In the true sense of the claim, a real eye-tracking device recorded how a reader looked at a page of a "DU" issue. The original lines generated during that recording were printed as an ad.
Advertising Agency: Euro RSCG Zürich, Switzerland
Executive Creative Director: Frank Bodin
Creative Director: Axel Eckstein
Copywriter: Ivan Madeo
Art Director: Christina Wellnhofer
Graphic Designer: Sarah Kahn
Published: October 2009
4 Comments
wow! technology at the rescue of art!
they showed me a picture & i laughed
dignity has never been photographed
Didnt get it... someone?
"Bright ideas bring better results"
the eyetracking are to demonstrate scientifically how attractive the mag is. c'mon...
I think there's nothing much to get here. The goal of this quasi-ness is that it's puzzling - therefore, it stops your eye and makes you scratch your head. But not exactly inspiring... Which brings up a question: does (post)modern art need to be even more sarcastic towards itself and discredit itself? Of course, I might be wrong with my conclusions and assumptions...