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Eye tracking Alberto Giacometti

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Published/Aired: 
October 2009
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Description: 

In the true sense of the claim, a real eye-tracking device recorded how a reader looked at a page of a "DU" issue. The original lines generated during that recording were printed as an ad.

Every page an eye-catcher. / DU. Arts and Culture Magazine.

Advertising Agency: Euro RSCG Zürich, Switzerland
Executive Creative Director: Frank Bodin
Creative Director: Axel Eckstein
Copywriter: Ivan Madeo
Art Director: Christina Wellnhofer
Graphic Designer: Sarah Kahn

Comments (4)

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Highest Rated

tamir's picture
tamir
138 Activity Scores

the eyetracking are to demonstrate scientifically how attractive the mag is. c'mon...

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