DSCF/COI: Tosser

He didn't have any so he didn't get any.
Want respect? Use a condom.

Advertising Agency: DLKW, UK
Creative Director:s Rj Warren, Paul Hancock
Art Director: Dylan Hewitt
Copywriter: John Comber
Illustrators: Ryca, Jimi Crayon, Teck 1, Alfa
Photographer: Angus Fraser


Adaddicted's picture
3435 pencils

haha..haaaaa..... love this campaign!!!


Inesita's picture
65 pencils

I really don't like this campaign. As one of my friends put it: "The series implies that for women, the biggest reason to use a condom is to prevent the negative consequences of unprotected sex. But for men, "not getting any" is the worst-case scenario. It's also interesting that the womens' environments are a lot more sinister than the man's."

Guest's picture

Very interesting point of view. I´m agree with you

atb2005's picture
13567 pencils

I like the campaign. It's just a new approach to communicating the importance of using condoms. In the past, the focus was on the consequences of unprotected sex (getting STD's or unwanted pregnancies); now it's on the risk of losing your peers' respect (that's a sensitive subject for most teenagers). I'm not sure if this campaign would do much to change teens' sexual practices, but at least it's a refreshingly different take on an old subject. ps: When I saw the word "tosser", I could immediately tell this was done in the UK.

mayankbarolia's picture
144 pencils


alexander_bickov's picture
3279 pencils

Cool campaign

andyStock's picture
666 pencils

Love the whole campaign.

@Inesta - as harsh as it may sound for many teenage boys it is more likely that this campaign will have an effect if the message is: "No condom = no sex" - that is a scary thought for many teenage boys who think about sex 90% of the time. Equally, the message "No condom = teenage pregnancy, people talking about you, etc" is a scary thought for many teenage girls who are obsessed with their image. It doesn't really matter if you don't get or like the message - as long as its target audience of teenagers gets the message then the campaign has done its job.

Itsmrme's picture
126 pencils


Mickrock's picture
53 pencils

Everybody's doin' it. Ya might as well play it safe. Good ad. It's got good street-cred.
And it's targeted to the right audience. Young men with hyper-active libidos.

Guest's picture

I love sperm typography!

raulbanderas's picture
357 pencils

really cool art direction

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