Advertisement
Published/Aired: 
May 2013
Description: 

To get help to quit contact your local health professional or visit giveupsmokesforgood.org.au

Advertising Agency: Jamshop, Adelaide, Australia
Creative Director: Jim Robinson
Art Director: Kent O’Halloran
Copywriter: Johnny Velis
Account Director: Kate Zealand
Photographer: Richard Lyons

Comments (11)

Log in or register to post comments

Highest Rated

certaintly's picture
certaintly
Activity Score 3994

their idea is to use direct emotional impact.

0 creativity. anyone could do this. therefore: boo.

Peter Frank's picture
Peter Frank
Activity Score 532

bad

Chester's picture
Chester
Activity Score 46

Thumbs up

RichardCl's picture
RichardCl
Activity Score 121

I'd say you'll find some better ideas than this -- must be loads of potential to pull the heart strings, looking at the affect passive smoking can have on kids.

andylefty's picture
andylefty
Activity Score 4535

There was a successful campaign in England with this idea of kids appealing to their parents.

http://matt-helen.com/DEPARTMENT-OF-HEALTH

MattValenzuela's picture
MattValenzuela
Activity Score 214

this is a really good campaign, thanks for sharing

ChuckN's picture
ChuckN
Activity Score 139

Where's the idea?

kleenex's picture
kleenex
Activity Score 43337

idea is their, but I am not fully getting a lot of impact.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

All about connecting with rural and metro, indigenous communities. Not an "idea" brief, kids. :)

The Jobless Writer
Will Think for Salary

salil.sharma's picture
salil.sharma
Activity Score 2428

Lovely ! Very Nice Campaign ! Prefect Art Direction & Execution !

Designer Don't Do Different Things
They Do Things Differently

imagineit's picture
imagineit
Activity Score 550

This has been done to death - nice line though

certaintly's picture
certaintly
Activity Score 3994

their idea is to use direct emotional impact.

0 creativity. anyone could do this. therefore: boo.

Advertisement