Drug & Alcohol Services South Australia: Aaron Pederson

Kids as young as 8 years old are taking up smoking within indigenous communities. These same kids look up to their elders, so Jamshop, Adelaide hand picked indigenous representatives that act as healthy role models. Using mesmerizing visuals of their faces, we overlaid them with powerful messages of inspiration that spoke directly to smokers.

Advertising Agency: Jamshop, Adelaide, Australia
Creative Director: Jim Robinson
Art Director: Kent O'Halloran
Copywriter: Johnny Velis
Producer: Kira Radloff
Account Director: Kate Zealand
Photographer: Richard Lyons
Designer: Jonathan Gibb
Print Producer: Sarah Hosking
Account manager: Chris Plummer
Via: bestadsontv

9 comments

vote4pedro's picture
vote4pedro
4601 pencils

The cliché is your enemy. So don't use it in your headline.

tirthomitro's picture
tirthomitro
2764 pencils

doesn't make any difference...

they showed me a picture & i laughed
dignity has never been photographed

kleenex's picture
kleenex
32004 pencils

The copy does not work for me.

jackblack's picture
jackblack
2328 pencils

Poor copy. Poor concept. Wasted opportunity.

bvital's picture
bvital
198 pencils

u guys need a break.....

salil.sharma's picture
salil.sharma
2278 pencils

VERY OLD CONCEPT
I USED IT BEFORE 6 YEARS

Chopper's picture
Chopper
1015 pencils

Respect.

Spanky's picture
Spanky
4901 pencils

Ten stars? So you think this is as good as advertising gets?

alldons's picture
alldons
3 pencils

It has a point but I doubt it's just going to make people change their mind about the bad habit, it takes a lot more than that. Drugs are too addictive simply disappear out of our system just because we want it. It takes more effort for that.

What are drugs for you?

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