Drontal Allwormer: Uluruff

Help protect Australian dogs.

Advertising Agency: Grey Healthcare Group Sydney, Australia
Creative Director: Tim Brierley
Art Director: Daragh Ledwidge
Copywriter: Jay Furby
Photographer: David Knight
Additional credits: Chee Productions / Krankymermaidink
Published: October 2010

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40 comments

Jaap Grolleman's picture
Jaap Grolleman
7006 pencils

Ah, really nice. For those a bit more unfamiliar to Australian sightseeings, go check out Ayers Rock.

Colish's picture
Colish
146 pencils

Didn't get the point. Someone explain please?

ivan's picture
ivan

Famous mountain in the Australian desert looks like that dog shape.

Ivan Raszl, admin of AotW

Colish's picture
Colish
146 pencils

Thank you ivan!

N17's picture
N17
381 pencils

nice and simple.

Zeus's picture
Zeus
912 pencils

√√√√√√√√√√√√√√√

pez's picture
pez
1718 pencils

Great! (thanks for that quote, jackmancer)

Guest's picture
Guest

SO good!! Love its simplicity!

LeeHarvey's picture
LeeHarvey
3045 pencils

Nice and simple.

HappyHour's picture
HappyHour
2386 pencils

Great visual. I understand it's an australian rock formation and it resembles a dog, but I don't really understand how it connects to the idea of 'protecting' dogs. Unless the mountain is eroding rapidly, I don't see how this dog is in any danger at all.

sirvan's picture
sirvan
29870 pencils

Exactly. Making a dog look like a notable mountain is fine, but it needs to connect to the strategy.

+++

"I love some things, and don't love some other things."

thedesignaddict's picture
thedesignaddict
5202 pencils

Australian's feels a great sense of pride, ownership and conservation towards Ayers Rock. Work backwards from there. It's pretty simple.

Guest's picture
Guest

Jack plz.make it more clear.
Your comments are worth.
vishalwaytolife@gmail.com

Guest's picture
Guest

WOW!!! great

Guest's picture
Guest

WOW! great

Guest's picture
Guest

Nice!

Guest's picture
Guest

So explain please.

What the link between protecting and mountain?

Guest's picture
Guest

@sirvan
lol blabla

Stanley Knife's picture
Stanley Knife
2 pencils

is that dog an Australian breed of dog?

Roger Keynes's picture
Roger Keynes
5497 pencils

Uluru is also a sacred and protected aboriginal site.

People are no longer allowed to climb it.

Beautiful thought. Gorgeous art. Great stuff, Jay.

Will Think for Salary

Guest's picture
Guest

It's not JayGrey! It's Grey Healthcare.... credit where credit is due!

Roger Keynes's picture
Roger Keynes
5497 pencils

Oh, we've touched a nerve.

So Grey creative friend, is this a Writer idea or an AD idea?

I've put my money on the table. ;)

Peace.

Will Think for Salary

Roger Keynes's picture
Roger Keynes
5497 pencils

You must admit, JayGrey's got a bloody nice ring to it! :)

Will Think for Salary

morse's picture
morse
14049 pencils

Superb idea. As a thumbnail I though this is a picture of the red rock.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture
Guest

great

Guest's picture
Guest

It says Grey Healthcare Group and it looks like an AD ad to me 19.57

Guest's picture
Guest

Beautiful ad, though they've got the spelling of "indigenous" way off.

whitewhite's picture
whitewhite
253 pencils

THE GOOD : I'm not familiar with the Ayers rock..but the moment I saw the ad, i was pretty much sure Australia has some landscape or landmark that resembles this. So You win.
THE BAD: To me, the whole message of the ad is " Australian dog"! Nothing else. So there you lose.

Guest's picture
Guest

simple as it gets; excellent work

zouz-08's picture
zouz-08
29 pencils

Great job.

Please check our website:

http://fredetnico.blogspot.com/

We are a young belgian team with one year experience, so give us any comments you want. Everything is good to know to improvie in the right way.

Guest's picture
Guest

AWARD!!!!

Guest's picture
Guest

I've seen the Ayers Rock visual pun a couple of times before- remember the bus travel ad??
Much better than this.

Bohed's picture
Bohed
35 pencils

It's only nice for Australia. Not worldwide. Who knew that the shape looks like the mountain??

Professional Graphic Design Studio/Blog
http://www.truekolor.net

Guest's picture
Guest

exactly. as intended.

Guest's picture
Guest

you know how when you deal with clients, you get a thousand of them offering their 'opinions' and it makes everything shit. this is like that. but student creatives are the clients.

velle's picture
velle
1550 pencils

A great idea amazingly art-directed! Woof!

Guest's picture
Guest

Love it, well done mate. Hope all's well with you. Rock on. M

Guest's picture
Guest

very very good like to see great works as this one

Guest's picture
Guest

THIS IS AWESOME!!!!! REALLLY STUNNING IDEA!!! I WAS SHOKED

Guest's picture
Guest

Has Grey Healthcare asked all 9 of their staff to vote for this as guests?

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