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Heart

Agency: 
Published/Aired: 
March 2010
27288
Description: 

Print advertisment created by The Greenroom, India for DRL, within the category: Public Interest, NGO.

Don’t treat Diabetes to your heart.
People with Diabetes are 2 to 4 times likely to get heart diseases than people without Diabetes. So, visit your doctor regularly and prevent Heart diseases.

Advertising Agency: Greenroom Advertising, Mumbai, India
Creative Director: Maheindra Thakur
Art Director: Maheindra Thakur
Copywriter: Prasad Pradhan
Visualizer: Sachin Lambole
Account Head: Nikhil Ameer

Comments (33)

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Highest Rated

Adaddicted's picture
Adaddicted
Activity Score 3435

like the execution, cleaaaaannn!

withalltherespects

miko1aj's picture
miko1aj
Activity Score 3086

greatly executed. Pity we have twice ice cream in campaign. Shouldn't one of them be a cake for example? Although I like it.

Gualcor's picture
Gualcor
Activity Score 978

Yummy

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

Lizaad's picture
Lizaad
Activity Score 146

Nice Campaign. The visuals calls for action, calls to action.

dsklan's picture
dsklan
Activity Score 1926

great art!

silvi's picture
silvi
Activity Score 4172

This is art

shitmonk's picture
shitmonk
Activity Score 465

meant to be real disturbing i suppose
and it does it!

michdec's picture
michdec
Activity Score 440

I like this one and the eye,very nicely executed! the kidney looks a bit too much like a melting magnum..

monsieurange's picture
monsieurange
Activity Score 520

Amazing art direction. The idea is pretty basic.

fatlabrador's picture
fatlabrador
Activity Score 59

Scam campaign :) Anyway, good one, all in all.

Isn't it strange how at a particular time of the year, ad guys are suddenly very socially aware & interested in the welfare of their fellow human beings? :D

Adaddicted's picture
Adaddicted
Activity Score 3435

like the execution, cleaaaaannn!

withalltherespects

kanishq_24's picture
kanishq_24
Activity Score 6

hi Maheindra, this is looking nice actually.....
silvergray.in

second_creator's picture
second_creator
Activity Score 754

artwise kool

copywriter

Misstree's picture
Misstree
Activity Score 425

Shouldn't it be "Don't treat your heart to Diabetes"?!?

.............................

Not all who wander are lost.

flip's picture
flip
Activity Score 7

yep, should be 'Don't treat your heart to Diabetes'

i didn't get the line at first. took a bit of working out. or maybe i just haven't woken up yet.

barbe's picture
barbe
Activity Score 102

No

royschellekens's picture
royschellekens
Activity Score 390

How could you say this is amazing art direction. The icecream looks like melting plastic

http://twitter.com/royschellekens

Hate advertising? Make better ads.

Dzsoi's picture
Dzsoi
Activity Score 8490

Nononono. Again an illogical visual "idea" - ice cream is a heart that symbolizes diabetes? This concept is chaotic.

shitmonk's picture
shitmonk
Activity Score 465

i think it is heat --> ice cream is like sugar --> heart&diabetes

Aphex's picture
Aphex
Activity Score 264

The Earth Planet??

"Si eres buen copy, presiona alt + F4"

vrginie's picture
vrginie
Activity Score 154

I don't really like the art

Dadaism's picture
Dadaism
Activity Score 161

Tasty!! Work on the DI and it gonna be perfect!

Phil Lestino's picture
Phil Lestino
Activity Score 1684

Are they suggesting that ice cream causes diabetes...in which case the argument is flawed...it does not. Are they saaying ice-cream is good for diabetes...it is not.
Is the concept that ice cream is good or bad for heart disease.......I think not. Is it merely that they couldn't think of anything attractive yet pertinent to the message
so they produced this melting madness.
I THINK WE SHOULD BE TOLD!

Phil Lestino's picture
Phil Lestino
Activity Score 1684

Are they suggesting that ice cream causes diabetes...in which case the argument is flawed...it does not. Are they saaying ice-cream is good for diabetes...it is not.
Is the concept that ice cream is good or bad for heart disease.......I think not. Is it merely that they couldn't think of anything attractive yet pertinent to the message
so they produced this melting madness.
I THINK WE SHOULD BE TOLD!

lucdesaulniers's picture
lucdesaulniers
Activity Score 1145

meh... no.

advocate's picture
advocate
Activity Score 268

the same idea the one i saw from green peace ad the world is melting, not original at all

pixels's picture
pixels
Activity Score 19

Small type in box could use some kerning and tracking.

pixels's picture
pixels
Activity Score 19

Small type in box could use some kerning and tracking.

Muhammad Imran's picture
Muhammad Imran
Activity Score 616

I wanna work with these guys :P

ek kanya's picture
ek kanya
Activity Score 814

as I said photoshop work could havebene better

am an advertising junkie | read my flog at http://www.desicreative.com/forum

Memetic's picture
Memetic
Activity Score 150

Good art on these.

aaaron's picture
aaaron
Activity Score 103

no! i don't like this one

pepsiice's picture
pepsiice
Activity Score 253

love the art direction in this series :)

rolling.stone's picture
rolling.stone
Activity Score 2741

nice art

tho copy could have been written in other and better way

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