DRL: Heart

Don’t treat Diabetes to your heart.
People with Diabetes are 2 to 4 times likely to get heart diseases than people without Diabetes. So, visit your doctor regularly and prevent Heart diseases.

Advertising Agency: Greenroom Advertising, Mumbai, India
Creative Director: Maheindra Thakur
Art Director: Maheindra Thakur
Copywriter: Prasad Pradhan
Visualizer: Sachin Lambole
Account Head: Nikhil Ameer
Published: March 2010

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33 comments

miko1aj's picture
miko1aj
3097 pencils

greatly executed. Pity we have twice ice cream in campaign. Shouldn't one of them be a cake for example? Although I like it.

Gualcor's picture
Gualcor
972 pencils

Yummy

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Lizaad's picture
Lizaad
146 pencils

Nice Campaign. The visuals calls for action, calls to action.

dsklan's picture
dsklan
1927 pencils

great art!

silvi's picture
silvi
4172 pencils

This is art

checkhill's picture
checkhill
465 pencils

meant to be real disturbing i suppose
and it does it!

michdec's picture
michdec
440 pencils

I like this one and the eye,very nicely executed! the kidney looks a bit too much like a melting magnum..

monsieurange's picture
monsieurange
520 pencils

Amazing art direction. The idea is pretty basic.

fatlabrador's picture
fatlabrador
59 pencils

Scam campaign :) Anyway, good one, all in all.

Isn't it strange how at a particular time of the year, ad guys are suddenly very socially aware & interested in the welfare of their fellow human beings? :D

Adaddicted's picture
Adaddicted
3435 pencils

like the execution, cleaaaaannn!

withalltherespects

kanishq_24's picture
kanishq_24
6 pencils

hi Maheindra, this is looking nice actually.....
silvergray.in

second_creator's picture
second_creator
754 pencils

artwise kool

copywriter

Misstree's picture
Misstree
425 pencils

Shouldn't it be "Don't treat your heart to Diabetes"?!?

.............................

Not all who wander are lost.

flip's picture
flip
7 pencils

yep, should be 'Don't treat your heart to Diabetes'

i didn't get the line at first. took a bit of working out. or maybe i just haven't woken up yet.

barbe's picture
barbe
102 pencils

No

royschellekens's picture
royschellekens
390 pencils

How could you say this is amazing art direction. The icecream looks like melting plastic

http://twitter.com/royschellekens

Hate advertising? Make better ads.

Dzsoi's picture
Dzsoi
5268 pencils

Nononono. Again an illogical visual "idea" - ice cream is a heart that symbolizes diabetes? This concept is chaotic.

checkhill's picture
checkhill
465 pencils

i think it is heat --> ice cream is like sugar --> heart&diabetes

Aphex's picture
Aphex
264 pencils

The Earth Planet??

"Si eres buen copy, presiona alt + F4"

vrginie's picture
vrginie
154 pencils

I don't really like the art

Dadaism's picture
Dadaism
161 pencils

Tasty!! Work on the DI and it gonna be perfect!

Phil Lestino's picture
Phil Lestino
1670 pencils

Are they suggesting that ice cream causes diabetes...in which case the argument is flawed...it does not. Are they saaying ice-cream is good for diabetes...it is not.
Is the concept that ice cream is good or bad for heart disease.......I think not. Is it merely that they couldn't think of anything attractive yet pertinent to the message
so they produced this melting madness.
I THINK WE SHOULD BE TOLD!

Phil Lestino's picture
Phil Lestino
1670 pencils

Are they suggesting that ice cream causes diabetes...in which case the argument is flawed...it does not. Are they saaying ice-cream is good for diabetes...it is not.
Is the concept that ice cream is good or bad for heart disease.......I think not. Is it merely that they couldn't think of anything attractive yet pertinent to the message
so they produced this melting madness.
I THINK WE SHOULD BE TOLD!

lucdesaulniers's picture
lucdesaulniers
1147 pencils

meh... no.

advocate's picture
advocate
268 pencils

the same idea the one i saw from green peace ad the world is melting, not original at all

pixels's picture
pixels
19 pencils

Small type in box could use some kerning and tracking.

pixels's picture
pixels
19 pencils

Small type in box could use some kerning and tracking.

Muhammad Imran's picture
Muhammad Imran
614 pencils

I wanna work with these guys :P

ek kanya's picture
ek kanya
814 pencils

as I said photoshop work could havebene better

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Memetic's picture
Memetic
150 pencils

Good art on these.

aaaron's picture
aaaron
103 pencils

no! i don't like this one

pepsiice's picture
pepsiice
253 pencils

love the art direction in this series :)

rolling.stone's picture
rolling.stone
2740 pencils

nice art

tho copy could have been written in other and better way

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