DRL: Heart
Don’t treat Diabetes to your heart.
People with Diabetes are 2 to 4 times likely to get heart diseases than people without Diabetes. So, visit your doctor regularly and prevent Heart diseases.
Advertising Agency: Greenroom Advertising, Mumbai, India
Creative Director: Maheindra Thakur
Art Director: Maheindra Thakur
Copywriter: Prasad Pradhan
Visualizer: Sachin Lambole
Account Head: Nikhil Ameer
Published: March 2010
33 Comments
greatly executed. Pity we have twice ice cream in campaign. Shouldn't one of them be a cake for example? Although I like it.
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Yummy
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Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
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Nice Campaign. The visuals calls for action, calls to action.
great art!
This is art
meant to be real disturbing i suppose
and it does it!
I like this one and the eye,very nicely executed! the kidney looks a bit too much like a melting magnum..
Amazing art direction. The idea is pretty basic.
Scam campaign :) Anyway, good one, all in all.
Isn't it strange how at a particular time of the year, ad guys are suddenly very socially aware & interested in the welfare of their fellow human beings? :D
like the execution, cleaaaaannn!
withalltherespects
hi Maheindra, this is looking nice actually.....
silvergray.in
artwise kool
copywriter
mumbai
Early to bed, early to rise, work like hell and advertise
Shouldn't it be "Don't treat your heart to Diabetes"?!?
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Not all who wander are lost.
yep, should be 'Don't treat your heart to Diabetes'
i didn't get the line at first. took a bit of working out. or maybe i just haven't woken up yet.
No
How could you say this is amazing art direction. The icecream looks like melting plastic
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Hate advertising? Make better ads.
Nononono. Again an illogical visual "idea" - ice cream is a heart that symbolizes diabetes? This concept is chaotic.
i think it is heat --> ice cream is like sugar --> heart&diabetes
The Earth Planet??
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I don't really like the art
Tasty!! Work on the DI and it gonna be perfect!
Are they suggesting that ice cream causes diabetes...in which case the argument is flawed...it does not. Are they saaying ice-cream is good for diabetes...it is not.
Is the concept that ice cream is good or bad for heart disease.......I think not. Is it merely that they couldn't think of anything attractive yet pertinent to the message
so they produced this melting madness.
I THINK WE SHOULD BE TOLD!
Are they suggesting that ice cream causes diabetes...in which case the argument is flawed...it does not. Are they saaying ice-cream is good for diabetes...it is not.
Is the concept that ice cream is good or bad for heart disease.......I think not. Is it merely that they couldn't think of anything attractive yet pertinent to the message
so they produced this melting madness.
I THINK WE SHOULD BE TOLD!
meh... no.
the same idea the one i saw from green peace ad the world is melting, not original at all
Small type in box could use some kerning and tracking.
Small type in box could use some kerning and tracking.
I wanna work with these guys :P
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as I said photoshop work could havebene better
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Good art on these.
no! i don't like this one
love the art direction in this series :)
nice art
tho copy could have been written in other and better way
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