DRL: Eye
Don’t treat Diabetes to your eyes.
Diabetic Retinopathy is the leading cause of blindness in the working population of the world. So, visit your doctor regularly aprotect your vision.
Advertising Agency: Greenroom Advertising, Mumbai, India
Creative Director: Maheindra Thakur
Art Director: Maheindra Thakur
Copywriter: Prasad Pradhan
Visualizer: Sachin Lambole
Account Head: Nikhil Ameer
Published: March 2010


17 Comments
great!
heart is the most effective one imo
No comparison, clean campaign!
withalltherespects
The items could have been better chosen
I'm never going to see icecream the same way ever again.... :(
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I think; therefore I am
Somehow, the lines' just wrong...
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Not all who wander are lost.
It should be "Don't treat your eyes to Diabetes"
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Not all who wander are lost.
Even that makes no sense.......what kind of a treat is diabetes? That would make asthma a really special treat, and Parkinsons the top prize.
Mistree, that line doesn't make sense with the visual - clearly the eyes are the treat
Totally agree. The visual is a conceptual mess, no line would fix it.
abrook... bravo... excellento...
It's like they thought of some nice pictures and then couldn't work out how to associate it with diabetes
s*cks
nice art
photoshop work culd have been better
am an advertising junkie | read my flog at http://www.desicreative.com/forum
in thumbnail i found it pretty scary
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~ Quite obviously, I have gathered no moss ! ~
The ad is perfect as per the indian society, who react when they are on fire...
Good art and nice line...
Dharmesh Padia