DRL: Eye

Don’t treat Diabetes to your eyes.
Diabetic Retinopathy is the leading cause of blindness in the working population of the world. So, visit your doctor regularly aprotect your vision.

Advertising Agency: Greenroom Advertising, Mumbai, India
Creative Director: Maheindra Thakur
Art Director: Maheindra Thakur
Copywriter: Prasad Pradhan
Visualizer: Sachin Lambole
Account Head: Nikhil Ameer
Published: March 2010

17 comments

Axl's picture
Axl
266 pencils

great!

checkhill's picture
checkhill
465 pencils

heart is the most effective one imo

Adaddicted's picture
Adaddicted
3435 pencils

No comparison, clean campaign!

withalltherespects

Bangads's picture
Bangads
65 pencils

The items could have been better chosen

CurryJ's picture
CurryJ
955 pencils

I'm never going to see icecream the same way ever again.... :(

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I think; therefore I am

Misstree's picture
Misstree
425 pencils

Somehow, the lines' just wrong...

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Not all who wander are lost.

Misstree's picture
Misstree
425 pencils

It should be "Don't treat your eyes to Diabetes"

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Not all who wander are lost.

Phil Lestino's picture
Phil Lestino
1680 pencils

Even that makes no sense.......what kind of a treat is diabetes? That would make asthma a really special treat, and Parkinsons the top prize.

barbe's picture
barbe
102 pencils

Mistree, that line doesn't make sense with the visual - clearly the eyes are the treat

Dzsoi's picture
Dzsoi
6363 pencils

Totally agree. The visual is a conceptual mess, no line would fix it.

michelangelo's picture
michelangelo
660 pencils

abrook... bravo... excellento...

Phil Lestino's picture
Phil Lestino
1680 pencils

It's like they thought of some nice pictures and then couldn't work out how to associate it with diabetes

lucdesaulniers's picture
lucdesaulniers
1145 pencils

s*cks

raulbanderas's picture
raulbanderas
357 pencils

nice art

ek kanya's picture
ek kanya
814 pencils

photoshop work culd have been better

am an advertising junkie | read my flog at http://www.desicreative.com/forum

rolling.stone's picture
rolling.stone
2740 pencils

in thumbnail i found it pretty scary

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~ Quite obviously, I have gathered no moss ! ~

Dharmesh aka danny's picture
Dharmesh aka danny
334 pencils

The ad is perfect as per the indian society, who react when they are on fire...
Good art and nice line...

Dharmesh Padia

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