Drive Dry: Let's Date, 4

He'd love show you a good time
Never drink and drive

A print and outdoor campaign for the brandhouse Drive Dry initiative, with an anti-drinking and driving message targeted at men.

Advertising Agency: FoxP2, Cape Town, South Africa
Creative Directors: Justin Gomes, Andrew Whitehouse
Art Director: Ryan Barkhuizen
Copywriter: Mimi Cooper, Simon Lotze
Photographer: Sacha Waldman
Published: November 2010

5 comments

shortafella's picture
shortafella
1059 pencils

who s the bearded man in the bed? chuck norris?:))

javier bizarro's picture
javier bizarro
267 pencils

hahaha, I think the same thing

Guest's picture
Guest

this is really good work. hats off cape town, keep it up.
www.redlime.lk

Anonymous Author's picture
Anonymous Author
1541 pencils

Depending what you're after, these guys COULD show you a good time.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

velle's picture
velle
1550 pencils

hahaha!!! some ppl would like that!
not saying you, of course :D

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