Drive Dry: Let's Date, 3
He'd love show you a good time
Never drink and drive
A print and outdoor campaign for the brandhouse Drive Dry initiative, with an anti-drinking and driving message targeted at men.
Advertising Agency: FoxP2, Cape Town, South Africa
Creative Directors: Justin Gomes, Andrew Whitehouse
Art Director: Ryan Barkhuizen
Copywriter: Mimi Cooper, Simon Lotze
Photographer: Sacha Waldman
Published: November 2010
3 comments
Slightly confusing. Some people also die from drinking & driving, so they'll never meet them. I'm probably nitpicking. It works but it's not that huge in my opinion.
http://jackmancer.com/
http://twitter.com/jackmancer/
i like it, because its not the old one "don't drink & drive", because you could die. this another perspective.
i'm sure, not every prisoner looks like these guys, but not every woman looks like an advertising girl.
http://jana-eger.com/illustration.html
Come on! it's just a different approach. Do us all a favor and think before posting.