Drive Dry: Let's Date, 3

He'd love show you a good time
Never drink and drive

A print and outdoor campaign for the brandhouse Drive Dry initiative, with an anti-drinking and driving message targeted at men.

Advertising Agency: FoxP2, Cape Town, South Africa
Creative Directors: Justin Gomes, Andrew Whitehouse
Art Director: Ryan Barkhuizen
Copywriter: Mimi Cooper, Simon Lotze
Photographer: Sacha Waldman
Published: November 2010


Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Slightly confusing. Some people also die from drinking & driving, so they'll never meet them. I'm probably nitpicking. It works but it's not that huge in my opinion.

Janae's picture
385 pencils

i like it, because its not the old one "don't drink & drive", because you could die. this another perspective.
i'm sure, not every prisoner looks like these guys, but not every woman looks like an advertising girl.

Guest's picture

Come on! it's just a different approach. Do us all a favor and think before posting.

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