Drive Communication: Brain fitness
Keep your brand in shape.
Advertising Agency: Drive Communication, Dubai, UAE
Creative Director: Gaël Chevolleau
Art Director: Krystel Hoche
Published: March 2008
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24 Comments
Nice
nice, but i think The Economist did the brain thing better.
right
yeah, this is too close for comfort to the economist ad.
nice, i like it
http://jazarah.net/
nice, i like it
http://jazarah.net/
decent.
No, no, no. It's different than Economist ad and I cannot agree it's worse. This symbol is so powerful and simple that it don't even necessarily need any line (which is the worst part of this image). I like it very much. I appreciate that someone found another good one way to show this idea.
http://www.mixcloud.com/miko1aj/
actually... both are using the symbol for brain to make a direct connection to their brand and are suggesting they help keeping said brain healthy. that's the same idea. the other problem here is that the economist campaign is iconic. if there had been two little-kown campaigns I would have chalked this up as "they didn't know of each other" but alas, this merely suggests they ripped amv bbdo off. which is why in a forum built to show your work to other creatives they shouldn't get any respect.
joelapompe where art thou?
I agree with Le Douche, The Economist was professional, this is just ok.
In reference: http://adsoftheworld.com/media/print/the_economist_brain
I like this for what it is. Economist or no Economist.
Oh hullo.
e-c-o-n-m-i-s-t.
Just missing the 'oh...' factor.
nice
REALLY NICE!
nice !
Done
did you hurt yourself coming up with such constructive criticism?
smart idea
tunji jack
De puta madre!
very nice.......
Mostly like how they executed this print ad! Cool one.. :)