DarkSide's picture
1066 pencils

The student work has a more interesting visual...but in both cases i don't see what they mean.
With this gear you'll be closer to nature? is that it?

Chris's picture
1985 pencils

youve got to wonder how many good ideas are ripped off from students hitting around their work to agencies.

klaussnow's picture
1675 pencils

so true it hurts the heart.

... its already been done...

addyhoch10's picture
2592 pencils

this is not how i want to spend my camping holiday.
i agree, the message's not that clear and that line doesn't really explain it either.

creative_assylum's picture
134 pencils

what a coincidence.

'great minds think alike'

very alike

melocoton's picture
987 pencils

jaa!! que??

bright rhino's picture
bright rhino
118 pencils

The student visuals look much, much better than these. They work best as a photographic series. Don't try and force fit them into an ad.

andysceptic's picture
22 pencils

Ivan?? Are you going to respond?

We've seen a lot of ideas borrowed and even the same ideas thought up without realising it - which really is just the nature of advertising.

But personally, seeing this sort of blatant stealing makes me sick. Why are we hero'ing this campaign on 'Ads of the World'?

If it wasn't so publicly humiliating for Leo Burnett South Africa, I'd suggest taking it down.

Shame, Shame, Shame!

addyhoch10's picture
2592 pencils

who's heroing it?

Ron Jeremy's picture
Ron Jeremy
92 pencils

Yeah. It's a crying shame when creatives just trawl the net ripping off other people's ideas. I mean change it by fifty percent at least. But just slapping on a logo and a lame line is plain lazy. We all see this stuff on youtube or we get emailed it long before some hungover creative decides to rip it off.

Chris's picture
1985 pencils

Its unfortunate it happens, theres not much we can do about it except, try not to do it ourselfs and name and shame someone who does it.

addyhoch10's picture
2592 pencils

ron jeremy on aotw? OMFG! OMFG!

IslandBoy's picture
17 pencils

Just hurry up and club it to death before it gets away.

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