Dreft: Shape, 3

Protect your Shape

Advertising Agency: Leo Burnett, Warsaw, Poland
Creative Director: Heinze.Iwinski
Art Director: Sylwia Rekawek, Robert Chudzik
Copywriter: Justyna Nakielska
Photographer: Lukasz Murgrabia
Published: March 2011

10 comments

Ron Burgundy's picture
Ron Burgundy
1636 pencils

Please Explain...maybe my coffee hasnt kicked in yet.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

ahh...very nice :)

kleenex's picture
kleenex
32989 pencils

Nice idea...

kleenex's picture
kleenex
32989 pencils

Nice idea...

Boxey's picture
Boxey
8885 pencils

Confusing.

AdBuzzer's picture
AdBuzzer
1168 pencils

I like this campaign. But since it's a launch of a new product (in Poland), I think the bottle of Dreft should be depicted next to the logo to help people identify the product, category, and then find it on the shelf.

@JustAnOpinion: Dreft is a laundry detergent that apparently keeps your clothes in the original shape ;-)

atb2005's picture
atb2005
13567 pencils

One of the worst campaigns I've seen lately.

dollypoppin's picture
dollypoppin
1423 pencils

I dont like this. It's very confusing.

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"Nihil sub sole novum"

miko1aj's picture
miko1aj
3098 pencils

hmm. I do like kitsch. But even through this filter i can't say i like the design. Idea is great, but typography, layout, colours... yuck.

tytpol's picture
tytpol
777 pencils

Nice idea in it. I adore Sylwia&Justyna!

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