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Shape, 3

Agency: 
Published/Aired: 
March 2011
Description: 

Creative Director: Heinze.Iwinski

Print advertisment created by Leo Burnett, Poland for Dreft, within the category: House, Garden.

Protect your Shape

Advertising Agency: Leo Burnett, Warsaw, Poland
Art Director: Sylwia Rekawek, Robert Chudzik
Copywriter: Justyna Nakielska
Photographer: Lukasz Murgrabia

Comments (10)

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Highest Rated

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

Please Explain...maybe my coffee hasnt kicked in yet.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

Please Explain...maybe my coffee hasnt kicked in yet.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

ahh...very nice :)

kleenex's picture
kleenex
Activity Score 45936

Nice idea...

kleenex's picture
kleenex
Activity Score 45936

Nice idea...

Boxey's picture
Boxey
Activity Score 8881

Confusing.

AdBuzzer's picture
AdBuzzer
Activity Score 1174

I like this campaign. But since it's a launch of a new product (in Poland), I think the bottle of Dreft should be depicted next to the logo to help people identify the product, category, and then find it on the shelf.

@JustAnOpinion: Dreft is a laundry detergent that apparently keeps your clothes in the original shape ;-)

atb2005's picture
atb2005
Activity Score 13557

One of the worst campaigns I've seen lately.

dollypoppin's picture
dollypoppin
Activity Score 1423

I dont like this. It's very confusing.

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"Nihil sub sole novum"

miko1aj's picture
miko1aj
Activity Score 3086

hmm. I do like kitsch. But even through this filter i can't say i like the design. Idea is great, but typography, layout, colours... yuck.

tytpol's picture
tytpol
Activity Score 777

Nice idea in it. I adore Sylwia&Justyna!

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