Dreft: Railway track

In the past, it used to be a classic turtleneck sweater. However, it started to elongate and it became a Striped Intercity Railway Track. It didn't take long before it became a Striped Transcontinental Railway Track. It's very useful for ladies travelling to seasonal sales, factories and even the army. But try to put the railway track on.
Dreft. Keep the shape.

Advertising Agency: Leo Burnett, Warsaw, Poland
Creative Director: Paweł Heinze
Art Director: Sylwia Rekawek
Copywriter: Justyna Nakielska
Illustrator: Magdalena Stadnik
Published: March 2012


Misstree's picture
425 pencils

There's something vaguely cutesy about this series.


Not all who wander are lost.

pierrelastname's picture
2869 pencils

mmmm no

robertupton7's picture
27 pencils

Easy to say something's not so good.....much more difficult to explain why

andylefty's picture
4539 pencils

I don't understand it. Well maybe slightly.

ace85le's picture
3939 pencils

I like it. The style and tone is very Le Petit Prince haha. However, not sure if the target market will fully understand.



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federicoq's picture
43 pencils

mmmm.. so?

i can't get.

kleenex's picture
36242 pencils

I like the concept.

mitali prasad's picture
mitali prasad
408 pencils

nopes,,,,not soo great,,,..

robertupton7's picture
27 pencils


almidecor's picture
24 pencils

a very cute, faitytale-ish kind of exaggeration. great work!

robertupton7's picture
27 pencils

I think it's a really fresh approach. The words of the story are getting a little lost and I think these should be bigger or more integrated with the illustration. Illustrate the words and have the turtleneck and train as part of the words. Could do with a storybook title type headline – The top that became a train line. Turtleneck Train-wreck. The Turtleneck Express...something like this. With a bit of TLC this could be a great series...

robertupton7's picture
27 pencils


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