Dreft: Railway track

In the past, it used to be a classic turtleneck sweater. However, it started to elongate and it became a Striped Intercity Railway Track. It didn't take long before it became a Striped Transcontinental Railway Track. It's very useful for ladies travelling to seasonal sales, factories and even the army. But try to put the railway track on.
Dreft. Keep the shape.

Advertising Agency: Leo Burnett, Warsaw, Poland
Creative Director: Paweł Heinze
Art Director: Sylwia Rekawek
Copywriter: Justyna Nakielska
Illustrator: Magdalena Stadnik
Published: March 2012

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8 comments

Misstree's picture
Misstree
425 pencils

There's something vaguely cutesy about this series.

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Not all who wander are lost.

pierrelastname's picture
pierrelastname
2869 pencils

mmmm no

andylefty's picture
andylefty
4533 pencils

I don't understand it. Well maybe slightly.

ace85le's picture
ace85le
3939 pencils

I like it. The style and tone is very Le Petit Prince haha. However, not sure if the target market will fully understand.

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federicoq's picture
federicoq
43 pencils

mmmm.. so?

i can't get.

kleenex's picture
kleenex
26920 pencils

I like the concept.

mitali prasad's picture
mitali prasad
408 pencils

nopes,,,,not soo great,,,..

almidecor's picture
almidecor
23 pencils

a very cute, faitytale-ish kind of exaggeration. great work!

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