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Fashion Always Returns, Bell bottom pants

Agency: 
Published/Aired: 
March 2010
Description: 

Print advertisment created by Leo Burnett, Brazil for Dreft, within the category: House, Garden.

Fashion always returns. Take care of your clothes.

Advertising Agency: Leo Burnett Brazil
Creative Director: Ruy Lindenberg
Art Director: Breno Balbino
Copywriter: Fábio Nagano
Photographer: Gustavo Zylbersztajn

Comments (19)

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Highest Rated

Guest's picture
Guest

perfect insight! bravo!

Hiperion's picture
Hiperion
Activity Score 3138

forced

pez's picture
pez
Activity Score 1804

no, not forced, first one works fine, I like this idea, and is a great insight, because it's true...

Hiperion's picture
Hiperion
Activity Score 3138

yes, it´s forced.and It´s not a great insight, it´s a fact

Guest's picture
Guest

this ones bad. i mean could ve done without the split screen. makes it look aged

Guest's picture
Guest

insight is true.. but idea is basic

gioborde's picture
gioborde
Activity Score 1387

why forced?..good insight. I think its a good strategy. the art direction is not the best though...I.M.O.

GiBo

JamaisVu's picture
JamaisVu
Activity Score 408

Not forced at all. Everyone will get it. I love the approach. I think these ads will do good at the awards.
Hiperion should do us all a favor and find a new hobby.

pierrelastname's picture
pierrelastname
Activity Score 2869

very forced!

silvi's picture
silvi
Activity Score 4172

wONDERFUL IDEA, BUT I THINK THE PANTS ARE NOT THE SAME

suheru's picture
suheru
Activity Score 54

actually they are same, if you analyse you can see the retouches, forexample wrinkles
Seems like they used same technic on the other works.

Guest's picture
Guest

Muy buen insight Fabio!!!,, me gustó la idea y además me imagino que fué un trabajo de dia a dia.. saludos de Chile.
Arriba Sudamérica!!!!!!

Claudio Ruiz

picopalqlea's picture
picopalqlea
Activity Score 999

mamon....

Guest's picture
Guest

nice......

tytpol's picture
tytpol
Activity Score 777

nice!

shahidali's picture
shahidali
Activity Score 4069

I just loved the idea. The best of the three. Creates the connection with the audiance instantly. Well done agency

shahid

aMm's picture
aMm
Activity Score 60

Idea and copy is good But execution is really mediocre.Split screen is not good........

aMm

Dzsoi's picture
Dzsoi
Activity Score 8454

I really don't get how would it be forced. It's clear, logical and convincing. Take care of your clothes because you will need them later as well. Original argument.

Migzter13's picture
Migzter13
Activity Score 973

true.. true.

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Guest's picture
Guest

perfect insight! bravo!

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