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Skydiving

Agency: 
Published/Aired: 
May 2008
Description: 

When a child's dream come true, he forgets about his illness for a day.

Print advertisment created by Euro RSCG, France for Dreams, within the category: Public Interest, NGO.

Advertising Agency: BETC Eurorscg, Paris, France
Creative Director: Stéphane Xiberras
Art Director: Rémy Tricot
Copywriter: Olivier Couradjut
Illustrator: Norman Rosenstech

Comments (30)

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Highest Rated

theanc's picture
theanc
Activity Score 2783

I was of thinking of a parody. I couldn't believe it was for real...

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

A.G. Pennypacker's picture
A.G. Pennypacker
Activity Score 607

Imitation is the sincerest form of flattery. Except in advertising.

AlphaDog's picture
AlphaDog
Activity Score 265

Classy comment

rjk's picture
rjk
Activity Score 22

What is it? A text exercise in photoshop?

Prof's picture
Prof
Activity Score 1449

spot on

Quite really.

NatalieM's picture
NatalieM
Activity Score 1685

Good eye!

Heads's picture
Heads
Activity Score 194

Well, only a little bit ;-)

I can't believe it. That's 100% stolen stuff. Put at least Menno Kluin on the credits.

Ramezani's picture
Ramezani
Activity Score 315

@ Chris
THANK YOU!!!!!!

At this moment i wanted to post this...

Barefaced to copy campaign like this.

ChuckNorris's picture
ChuckNorris
Activity Score 834

Good work.

Ícaro's, Menno's, Jan's, Leo's and Tony's that is.

lefauxcyclope@yahoo.Fr's picture
lefauxcyclope@y...
Activity Score 16

Ben les gars, non seulement on fait du ghost (tiens d'ailleurs je croyais que Babinet ça l'horrifiait quand les autres agences en faisait), mais en plus on a besoin de copier les autres pour y arriver.
C'est non seulement pas jolijoli, mais surtout surprenant de la part de Couradjut-Tricot qui nous sortent pas mal de beautés depuis des années...

andré ™'s picture
andré ™
Activity Score 144

Finally something good from France.

Concept wise, design've been done before.

Byte's picture
Byte
Activity Score 327

What´s is wrong with this people?
Is a Joke?

Done by: Saatchi & Saatchi New York
Client: Crest Glide teeth floss

B

Byte!

Brema's picture
Brema
Activity Score 192

The ad is in English.. post your comment in same language please

Strike two stones with one bird

ChuckNorris's picture
ChuckNorris
Activity Score 834

He is saying it's a fake and copied one at that.

desailly's picture
desailly
Activity Score 470

Hmmm. Yes. Or you could simply acknowledge someone else's right to use their own language. A perfect example of defensive ignorance: "I don't understand you, so you're wrong".

Cretin.

valhallenx's picture
valhallenx
Activity Score 92

agree

Kateter's picture
Kateter
Activity Score 2029

stolen crap.

Age's picture
Age
Activity Score 74
ad_junkie's picture
ad_junkie
Activity Score 2874

garbage

robottttrockkkk's picture
robottttrockkkk
Activity Score 814

el reciclaje de ideas es un tumor.

[ http://eltubedeyou.blogspot.com ]

jonybeta's picture
jonybeta
Activity Score 364

The idea it´s not great but it´s ok. The art, why they use a white canvas?, a little bit of color, this ad needs a beautiful art, full of stuff, they talk about dreams, make it dreamy no?, it´s only my humble humble opinion.

A waste of money.
micorazontusmanos.blogspot.com

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

dragon's picture
dragon
Activity Score 113

The insight is OK, but this examples doesnt support at all.
The imitation of Saatchi Canns Pieces is lame.

dragon's picture
dragon
Activity Score 113

And other thing "finally something good from france"???
I would like to see Vervroeggens Face.

missed my turn's picture
missed my turn
Activity Score 426

Agreed. Blatant rip off from Saatchi. Weak.

babahall's picture
babahall
Activity Score 43

ok...maybe im being a bit slow today...but me no get it!!

(If anyone's gotten it...i'd love an explanation)

bubblestheclownfish's picture
bubblestheclownfish
Activity Score 614

Hey babahall,

The experience of "skydiving" is a perfect distraction that overpowers the sickness (tumour text squished/hidden under the "NG" in skydiving).

TERRIBLE idea. I agree with the comment(s) that just white text is boring and ineffectual. This SCREAMS for emotion. How about showing a sick child's face lit up with joy, strapped into a glider, as the words tumour dissolve into a blue sky behind him/her? There was an excellent opportunity to hit peoples' hearts, and they missed it - resulting in an antiseptic/cold ad instead.

sun15th's picture
sun15th
Activity Score 14

There's nothing between the visual and copy..

robinstam's picture
robinstam
Activity Score 215

I'm pretty sure that Menno and Icaro don't want to be in the credits of this ad ;-)

dnguyen's picture
dnguyen
Activity Score 81

Rip off! rip off! rip off!

How can any creative director let out a piece like this??? It is worse than just copying, it's copying and making it weaker than original!

theanc's picture
theanc
Activity Score 2783

I was of thinking of a parody. I couldn't believe it was for real...

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

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