Dreams association: Skydiving

When a child's dream come true, he forgets about his illness for a day.

Advertising Agency: BETC Eurorscg, Paris, France
Creative Director: Stéphane Xiberras
Art Director: Rémy Tricot
Copywriter: Olivier Couradjut
Illustrator: Norman Rosenstech
Published: May 2008

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30 comments

A.G. Pennypacker's picture
A.G. Pennypacker
607 pencils

Imitation is the sincerest form of flattery. Except in advertising.

AlphaDog's picture
AlphaDog
265 pencils

Classy comment

rjk's picture
rjk
22 pencils

What is it? A text exercise in photoshop?

Prof's picture
Prof
1453 pencils

spot on

Quite really.

NatalieM's picture
NatalieM
1687 pencils

Good eye!

Heads's picture
Heads
194 pencils

Well, only a little bit ;-)

I can't believe it. That's 100% stolen stuff. Put at least Menno Kluin on the credits.

Ramezani's picture
Ramezani
315 pencils

@ Chris
THANK YOU!!!!!!

At this moment i wanted to post this...

Barefaced to copy campaign like this.

ChuckNorris's picture
ChuckNorris
834 pencils

Good work.

Ícaro's, Menno's, Jan's, Leo's and Tony's that is.

lefauxcyclope@yahoo.Fr's picture
lefauxcyclope@y...
16 pencils

Ben les gars, non seulement on fait du ghost (tiens d'ailleurs je croyais que Babinet ça l'horrifiait quand les autres agences en faisait), mais en plus on a besoin de copier les autres pour y arriver.
C'est non seulement pas jolijoli, mais surtout surprenant de la part de Couradjut-Tricot qui nous sortent pas mal de beautés depuis des années...

andré ™'s picture
andré ™
144 pencils

Finally something good from France.

Concept wise, design've been done before.

Byte's picture
Byte
325 pencils

What´s is wrong with this people?
Is a Joke?

Done by: Saatchi & Saatchi New York
Client: Crest Glide teeth floss

B

Byte!

Brema's picture
Brema
192 pencils

The ad is in English.. post your comment in same language please

Strike two stones with one bird

ChuckNorris's picture
ChuckNorris
834 pencils

He is saying it's a fake and copied one at that.

desailly's picture
desailly
470 pencils

Hmmm. Yes. Or you could simply acknowledge someone else's right to use their own language. A perfect example of defensive ignorance: "I don't understand you, so you're wrong".

Cretin.

valhallenx's picture
valhallenx
92 pencils

agree

Kateter's picture
Kateter
2020 pencils

stolen crap.

Age's picture
Age
74 pencils
ad_junkie's picture
ad_junkie
2874 pencils

garbage

robottttrockkkk's picture
robottttrockkkk
814 pencils

el reciclaje de ideas es un tumor.

[ http://eltubedeyou.blogspot.com ]

jonybeta's picture
jonybeta
364 pencils

The idea it´s not great but it´s ok. The art, why they use a white canvas?, a little bit of color, this ad needs a beautiful art, full of stuff, they talk about dreams, make it dreamy no?, it´s only my humble humble opinion.

A waste of money.
micorazontusmanos.blogspot.com

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

dragon's picture
dragon
113 pencils

The insight is OK, but this examples doesnt support at all.
The imitation of Saatchi Canns Pieces is lame.

dragon's picture
dragon
113 pencils

And other thing "finally something good from france"???
I would like to see Vervroeggens Face.

missed my turn's picture
missed my turn
426 pencils

Agreed. Blatant rip off from Saatchi. Weak.

babahall's picture
babahall
43 pencils

ok...maybe im being a bit slow today...but me no get it!!

(If anyone's gotten it...i'd love an explanation)

bubblestheclownfish's picture
bubblestheclownfish
615 pencils

Hey babahall,

The experience of "skydiving" is a perfect distraction that overpowers the sickness (tumour text squished/hidden under the "NG" in skydiving).

TERRIBLE idea. I agree with the comment(s) that just white text is boring and ineffectual. This SCREAMS for emotion. How about showing a sick child's face lit up with joy, strapped into a glider, as the words tumour dissolve into a blue sky behind him/her? There was an excellent opportunity to hit peoples' hearts, and they missed it - resulting in an antiseptic/cold ad instead.

sun15th's picture
sun15th
14 pencils

There's nothing between the visual and copy..

robinstam's picture
robinstam
213 pencils

I'm pretty sure that Menno and Icaro don't want to be in the credits of this ad ;-)

dnguyen's picture
dnguyen
81 pencils

Rip off! rip off! rip off!

How can any creative director let out a piece like this??? It is worse than just copying, it's copying and making it weaker than original!

theanc's picture
theanc
2778 pencils

I was of thinking of a parody. I couldn't believe it was for real...

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

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