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Glasses

Agency: 
Published/Aired: 
December 2011
Description: 
Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Officer: Tzur Golan
Executive Creative Director: Yariv Twig
Creative Director / Copywriter: Oren Meir
Art Director: Gil Aviyam
Executive Client Director: Tal Fishbain
Account Supervisor: Revital Levy
Account Manager: Adi Netzer

Comments (8)

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Highest Rated

Mardian's picture
Mardian
Activity Score 27

interesting

vlwk's picture
vlwk
Activity Score 154

They still freak me out from the start.

Hadrons's picture
Hadrons
Activity Score 6017

It captures your attention for sure.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

very very good art work. i really like

danielchapman's picture
danielchapman
Activity Score 292

Great art, but I think the proposition could be better stated. Nobody facing a scary disease cares much about a few minutes.

If they framed it as, making scary diseases less scary, then I see a true benefit here and a brilliant ad. I think it undersold itself.

bate_palmas's picture
bate_palmas
Activity Score 1479

Okay, but the copy is really insensitive. Maybe a translation thing

kleenex's picture
kleenex
Activity Score 43493

interesting idea.

Eight's picture
Eight
Activity Score 148

no interest.

Mardian's picture
Mardian
Activity Score 27

interesting

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