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Dragged

Agency: 
Published/Aired: 
May 2008
Description: 

Contains scenes of mum being dragged across the room by her hair screaming.
Children see up to 90% of attacks in the home.

Advertising Agency: JWT London, UK
Executive Creative Director: Russell Ramsey
Art Director: Ross Callow
Copywriter: Simon Bullett
Photographer: Adam Hinton
Typographer: Chris Hutton

Comments (20)

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Highest Rated

JAGGY's picture
JAGGY
Activity Score 1382

I am against social advertising. I am against society. This was a joke.

Jaggy, MICA Ahmedabad

Calibarak's picture
Calibarak
Activity Score 302

Hmm

JAGGY's picture
JAGGY
Activity Score 1382

Do you buy the very basic idea of God’s existence?

‘Omnipresent!’ you said it.

Also, you must be ‘rationalizing’ enough to know that second birth means nothing. Which means we get fully paid for all our good deeds, and punished for the bad ones, in ‘this life’ itself.

So, why so much havoc over domestic violence? It’s just another mode of justice, to clear the accounts of those who must have done some crime (physical, or mental or even chemical) in the past. I mean they must have done something wrong. Why not you and I get a real thrashing every day? Why a few selected one? ‘Selection by nature’, Darwin was an intelligent man I guess.

So leave them alone. Earlier they finish their ‘hitting quota’, earlier will they clear their balances, earlier they will be free. So please don’t elongate the period of their suffering, by releasing anti-domestic-violence ads, that encourage normal people to step out of their homes with swords and all sorts of weapons to teach a lesson to those who cause it. Instead spend ad-budgets to release more Axe, Economist, Wonderbra and Lego ads. They are so amusing.

Jaggy, MICA Ahmedabad

ivan's picture
ivan

I can't tell if you're cynical or serious, but your premise of letting abusers alone is scandalous.

JAGGY's picture
JAGGY
Activity Score 1382

They are God's sons, bringing justice: starting their own houses.

Jaggy, MICA Ahmedabad

benjaminbrown's picture
benjaminbrown
Activity Score 439

Horrible. You've no idea what you're talking about.

Grrrr's picture
Grrrr
Activity Score 1961

Interesting point here.

The ads don't encourage "normal people" to act though, they encourage the victim to call for help. What I wonder is in what way the victim is going to help the children when it's suggested they (the kids) have it ALREADY in their head?

biabitch's picture
biabitch
Activity Score 298

this comment was meant as a joke, right?

because if not..i really really hope you don't have a husband/wife.

JAGGY's picture
JAGGY
Activity Score 1382

I am against social advertising. I am against society. This was a joke.

Jaggy, MICA Ahmedabad

pankajadsoftheworld's picture
pankajadsoftheworld
Activity Score 433

Blending 2 cause very effectively...Very Nice thought...

reactor's picture
reactor
Activity Score 294

This is a very powerful concept,and photography is good.Children look troubled and pensive in the correct measure. May i suggest a couple of improvements? 1)`Not suitable for any children to be seeing` is not necessary in the label. It is just repetition and it dilutes the initial impact of the heading. 2)Children see upto 90% of attacks in the home.... Is better read as `Children see upto 90% of violence in the home`. It will have a better tie with National Center For Domestic Violence.
Have a nice day.

Reactor

叶颢's picture
叶颢
Activity Score 168

家庭暴力,这个广告没有WWF做的经典...

JAGGY's picture
JAGGY
Activity Score 1382

i agree completely.

Jaggy, MICA Ahmedabad

LucTonnerre's picture
LucTonnerre
Activity Score 26

I'm not sure about these... What they tell me is: If you beat up your wife, don't let your kids watch.

Better: Don't beat up your wife at all!

cullers's picture
cullers
Activity Score 332

It's not for the abusers. This is an ad for the victims.

It's saying to the women who endure these kinds of abuses that they're not the only ones suffering. but you're correct that the read isn't immediate. It's only in the bottom copy where it says if you're being abused call for your kid's sake.

It's kind of an interesting angle, a lot of abuse victims have suffered extreme blows to their self esteem and may have been emotionally abused into thinking they deserve their treatment, so appealing to them to get help for the sake of their kids might be a way around the psychology that prevents abuse victims from speaking up and seeking help.

Might be. I suppose it's worth a shot.

Copy_Can's picture
Copy_Can

The label fails to warn of a crappy idea.

Sally_Bison's picture
Sally_Bison
Activity Score 82

Nice but my big problem with these is that it assumes that the violence is OK for people over 18 and normal because of the rating. I think an interaction between spouses would be stronger.

getconnected2001's picture
getconnected2001
Activity Score 987

Though Nice thought,Can we expect these small children,the victims, give a call for help? need honset answer guys.

cullers's picture
cullers
Activity Score 332

I believe in the copy it implies that they want the women who are being abused to call for the sake of their children, not the other way around.

reactor's picture
reactor
Activity Score 294

Statistics show that women who are abused seldom seek help for several reasons.Mostly for fear and insecurity about theirs and their childrens future.They are more or less psychologically SUBDUED to the point that they are incapable of seeking external help. For such victims, children could be their only inspiration or motivation to change things.And it is accepted that children are deeply scarred emotionally for the rest of their lives. This ad is obviously to influence women to think and act atlest for the sake of their children. For the subjects of abuse, this is good food for thought!

Reactor

JAGGY's picture
JAGGY
Activity Score 1382

Mere mortals, planning to fight something called destiny - set by a man called God.

Jaggy, MICA Ahmedabad

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