Draftfcb Mentorship Program: Mentorship Program

Teach them everything you know

Advertising Agency: Draftfcb, Toronto, Canada
Creative Director: Robin Heisey
Art Director: Oliver Brooks
Copywriters: David Strasser, Mike Richardson
Photographer: Marianne Rothbauer
Account team: Roy Gruia, Stephanie Myers
Published: Spring 2010

29 comments

Oblabla's picture
Oblabla
298 pencils

I find it cheap and uncreative. They could have played with mental rather than physical similarities. When you get a mentor you don't want to look exactly like him, and even less physically!

Oblabla.wordpress.com

Asynchrone's picture
Asynchrone
318 pencils

Agree.
This ad can't sell anything.

Guest's picture
Guest

I think this is hilarious. Oblbla is taking it too seriously/literally.

HappyHour's picture
HappyHour
2386 pencils

You're taking it too seriously. This is funny and perfect for the target.

Guest's picture
Guest

Feels like a first thought. Needs pushing more.

LeeHarvey's picture
LeeHarvey
3045 pencils

Will ya look at those CONEHEADS?! Must contain a LOT of knowledge.

Lazarus's picture
Lazarus
1490 pencils

Cooked it.

Guest's picture
Guest

Yuck, makes me think of a paedophile, yet I don't know why. Mentorship is facilitating your personal growth by assisting, not making you into mini-ugly-me. Someone really needs to take marketing 101 again.

Guest's picture
Guest

It reminds of the cover of Step Brothers with a bit more attitude, which makes me laugh. And I disagree with playing up a mental angle, Oblabla. Besides, your physical appearance is a reflection of your state of mind, to a degree. This is entertaining and something the target would enjoy. I just wish they incorporated a mullet or bad tattoo in the photo. Nevertheless.

Guest's picture
Guest

Hey people, where's your sense of humor? That said, it could've been better.

Blashyrkh's picture
Blashyrkh
32698 pencils

Hope the mentor doesn't shave the genitals.

Billoughsby's picture
Billoughsby
5091 pencils

"it could've been better"

THAT should be shaved in the middle of the old guy's back.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

LeeHarvey's picture
LeeHarvey
3045 pencils

Cracked me again...

drizae's picture
drizae
503 pencils

I like the thought. I don't know who is tutoring who though.

Fail Harder.

Guest's picture
Guest

If you get it, you'll like it.

Guest's picture
Guest

Bit of a rip off from awkwardfamilyphotos.com but still pretty funny.

I dig.

Anonymous Author's picture
Anonymous Author
1541 pencils

Sadly, this is truth with no embellishment.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Billoughsby's picture
Billoughsby
5091 pencils

I get it; I don't like it half as much as AA's comment, which recasts a flatfooted ad into an act of mockery. THAT, I do get and like very much.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Davosk's picture
Davosk
4833 pencils

Teach them to copy other work.

jackblack's picture
jackblack
2230 pencils

Yikes.

lessismore's picture
lessismore
251 pencils

am i the only one to see the problem with the guy's head???

Billoughsby's picture
Billoughsby
5091 pencils

No. You're right.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Dzsoi's picture
Dzsoi
5268 pencils

With a different thought would be better for me... something like... 'See the younger you in them. Mentor a junior talent.' Irish Pencil would write an excellent copy in proper English on this baby in no time for sure.

Guest's picture
Guest

This is funny. Lighten up haters.

The ad doesn't need to explain how a mentorship program works. People know you'll learn things.

This ad just as to point out that DraftFCB is taking on students to mentor, while making the agency seem cool. Job done.

Guest's picture
Guest

Good Christ are there ever a lot of HACKS that make comments here.

IT'S A FUNNY LITTLE AD

IT'S NOT THE PRINT GRAND PRIX

GET OVER YOUR STUPID JUDGMENTAL SELVES

CHRIST

phoamcor's picture
phoamcor
1284 pencils

Good Christ are there ever a lot of HACKS that make comments here.

IT'S A FUNNY LITTLE AD

IT'S NOT THE PRINT GRAND PRIX

GET OVER YOUR STUPID JUDGMENTAL SELVES

CHRIST

LeeHarvey's picture
LeeHarvey
3045 pencils

Maybe you should log in with another nickname and comment again... Sad little man.

phoamcor's picture
phoamcor
1284 pencils

I posted it and then realized I actually had a username here at this site full of whiny pants wetters whose only joy in life is to tear down other people's work because it isn't the most perfect ad ever made. They're the sad ones.

Sabyasachi Gupta's picture
Sabyasachi Gupta
7 pencils

are they teaching how to get bald better?
No Pun Intended!

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