14 comments

thirty6chambers's picture
thirty6chambers
1464 pencils

Seems similar to this Vick's print ad: http://adsoftheworld.com/media/print/vicks_window
but this is no where near as good.

adddd's picture
adddd
95 pencils

Totally agree

Kateter's picture
Kateter
2029 pencils

is the left side of the photo really necessary?
I think not.

but yeah... really close to Vick's.

Tincho's picture
Tincho
1093 pencils

Agree with the other comments up here. I like it anyway.

baffled's picture
baffled
108 pencils

but oil of olays "tock, tick" is better.
its not exactly the same, but similar...

Gorilla Lover's picture
Gorilla Lover
84 pencils

Nice n' forced.

verta's picture
verta

Disagree with the comments. The left side is justified for its probably a double-page ad. Beautifully poetic - not forced.

elmikel's picture
elmikel
1147 pencils

ok, nice photo and another way how to show the time is still but is this really a way how to sell this product to TA or just another "clever" strike among the ad community?

miguel's picture
miguel
36 pencils

very good job!! Well done!!

54NN's picture
54NN
115 pencils

I have seen it in a commercial , the product settles and stops the hands of the clock.

54NN

rocketman's picture
rocketman
387 pencils

Does anyone think this copy could be better?

halfstring's picture
halfstring
288 pencils

Send you skin back in time.

pais's picture
pais
49 pencils

Done. See Cannes Lions Archive. No prize by the way.

Magazine
Award: No Prize
Year: 2006
Category: A08 Cosmetics & Beauty
Title: CLOCK
Advertiser: O BOTICARIO
Product or Service: VITACTIVE FACE CREAM
Advertising Agency: ALMAPBBDO
Country: BRAZIL
Creative Director: Marcello Serpa
Copywriter: Roberto Pereira
Art Director: Luiz Sanches
Account Supervisor: Fico Meirelles/Izabela Villaca
Photographer: Andreas Heiniger
Advertiser Supervisor: Marcia Magno
Entrant Company: ALMAPBBDO

alectoplasmo's picture
alectoplasmo
24 pencils

i hope it's a double page ad cos that would give the layout so much sense. ((otherwise, i didn't have to see the left side of the vanity.))

i think it's really witty, though. i like it a lot.

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