Dr. van der Hoog - anti aging cream: Clock

Dr. van der Hoog - anti aging cream: Clock

Keeps your skin young.

Advertising Agency: Y&R Not Just Film, Amsterdam, The Netherlands
Art Director: Theo Korf
Copywriter: Lionell Schuring
Photographer: Oof Verschuren
Post Production: Magic Group
Published: December 2007

Your rating: None Average: 4.6 (37 votes)

Comments

thirty6chambers's picture
Submitted by thirty6chambers on Thu, 2007-12-20 05:35.

Seems similar to this Vick's print ad: http://adsoftheworld.com/media/print/vicks_window
but this is no where near as good.

Submitted by adddd on Thu, 2007-12-20 06:05.

Totally agree

nubloo's picture
Submitted by nubloo on Thu, 2007-12-20 08:24.

Totally agree.

****************************
Nubloo.com: the new blue.

Submitted by Kateter on Thu, 2007-12-20 06:24.

is the left side of the photo really necessary?
I think not.

but yeah... really close to Vick's.

Submitted by Tincho on Thu, 2007-12-20 08:25.

Agree with the other comments up here. I like it anyway.

Submitted by baffled on Thu, 2007-12-20 09:05.

but oil of olays "tock, tick" is better.
its not exactly the same, but similar...

Submitted by Gorilla Lover on Thu, 2007-12-20 09:46.

Nice n' forced.

Submitted by verta (not verified) on Thu, 2007-12-20 10:56.

Disagree with the comments. The left side is justified for its probably a double-page ad. Beautifully poetic - not forced.

Submitted by elmikel on Thu, 2007-12-20 11:51.

ok, nice photo and another way how to show the time is still but is this really a way how to sell this product to TA or just another "clever" strike among the ad community?

miguel's picture
Submitted by miguel on Thu, 2007-12-20 11:52.

very good job!! Well done!!

54NN's picture
Submitted by 54NN on Thu, 2007-12-20 12:54.

I have seen it in a commercial , the product settles and stops the hands of the clock.
54NN

Submitted by rocketman on Thu, 2007-12-20 14:56.

Does anyone think this copy could be better?

Submitted by halfstring on Fri, 2007-12-21 04:17.

Send you skin back in time.

Submitted by pais on Thu, 2008-01-17 08:22.

Done. See Cannes Lions Archive. No prize by the way.

Magazine
Award: No Prize
Year: 2006
Category: A08 Cosmetics & Beauty
Title: CLOCK
Advertiser: O BOTICARIO
Product or Service: VITACTIVE FACE CREAM
Advertising Agency: ALMAPBBDO
Country: BRAZIL
Creative Director: Marcello Serpa
Copywriter: Roberto Pereira
Art Director: Luiz Sanches
Account Supervisor: Fico Meirelles/Izabela Villaca
Photographer: Andreas Heiniger
Advertiser Supervisor: Marcia Magno
Entrant Company: ALMAPBBDO

Submitted by alectoplasmo on Thu, 2008-03-06 19:44.

i hope it's a double page ad cos that would give the layout so much sense. ((otherwise, i didn't have to see the left side of the vanity.))

i think it's really witty, though. i like it a lot.