24 comments

Kateter's picture
Kateter
2029 pencils

I like the idea but I'm sure I've seen it before.

johann.s's picture
johann.s
112 pencils

i don´t like the art direction ...

brain123's picture
brain123
830 pencils

Indeed, it is lacking art direction.

bartwhite's picture
bartwhite
80 pencils

I haven't seen it before!
And it is pretty funny!
Good job!

iT-iS-i's picture
iT-iS-i
1721 pencils

Not working! So the aerosol kills odours leaving the beetle with no better option than to find the next best thing since shit... No, not well thought out, interesting visual yes, but that's just about all that makes this piece worth taking a quick look at. Absolutely no tangible and credible idea what so ever. Should've spent longer hours on this one mates!

iT-iS-i, like an upside down ! mark.

:: Put your ears against the ground so i can walk over what you heard::

gluebrand's picture
gluebrand
119 pencils

I don't know where you are coming from but I think this is excellent. The product gets rid of foot odor. The socks smell like shit and hence the dung beetle's gravitation towards them. The beetle didn't think that it was the next best thing, it thought that it WAS the real thing. Granted the AD is a bit plain but it's sharp work all the same.

drunk dave's picture
drunk dave
1066 pencils

Don't you hate explaining ads to people who are supposedly in the business?

ivan's picture
ivan

You're right on one hand, but we also have students and readers from outside the field. :)

Ivan Raszl, admin of AotW

gluebrand's picture
gluebrand
119 pencils

I do, but I'm glad that they aren't jumping me to defend their flawed opinion... and that Ivan finally gave his two cents on one of my comments, now I can retire : )

Righteousone's picture
Righteousone
779 pencils

I've already said it at exhibition: where I work, this would be a no-go.

nice picture though, but that's not enough to make a good ad IMHO

:-)

joelapompe's picture
joelapompe
3703 pencils

You haven't seen it before?
It's just a Cannes SHORTLIST in 2004 for a shoe deodorant made by Euro RSCG Paris...

www.joelapompe.net

djspiralz's picture
djspiralz
491 pencils

what if someone doesn't watch NatGeo?

Rog's picture
Rog
6092 pencils

Zat you, Davosk! Love it. Great job.

>>>> That's not an ad. THIS is an ad.

Davosk's picture
Davosk
4815 pencils

Thanks Rog. What can I say, I thought it was an original idea but hey, that's advertising. Can't win 'em all, we just have to keep trying.

Rog's picture
Rog
6092 pencils

Especially when your thinking is apparently worthy of Cannes!

>>>> That's not an ad. THIS is an ad.

ultraboon222's picture
ultraboon222
220 pencils

I wouldn't get that it's a dung beetle if I hadn't seen the top title. Flies would've made more sense to me.

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Too many cooks in the kitchen....

drunk dave's picture
drunk dave
1066 pencils

It is a dung beetle, it looks like dung. What more could they do for you to 'get it'? Maybe you should retire back to your Archie comics and not strain the little brain.

ultraboon222's picture
ultraboon222
220 pencils

I love the way people try to insult honest opinions. Good job, friend, good job. I'll drink one for ya.

---------------------------------

Too many cooks in the kitchen....

Disco Munky's picture
Disco Munky
3900 pencils

I wouldn't worry about him due to the fact that he is clearly wee-tar-ded.

Doin' it for the points

drunk dave's picture
drunk dave
1066 pencils

...and so it begins.

Disco Munky's picture
Disco Munky
3900 pencils

You didn't think I was gone forever did you?

Doin' it for the points

♥ get lost ad freak ♠'s picture
♥ get lost ad f...
250 pencils

funny visual
♥♠

northern star's picture
northern star
18 pencils

i'm agree with kateter. on lurzer's archive.

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