Dr. Oetker Mug Cake: American visa

The Mug Cake Dr. Oetker's easiness and the practicality are its greatest benefits, because it is the only dessert that gets ready in 1 minute and 10 seconds. To valorize that attribute, we developed a campaign based on graphic clocks, wich show comic situations and things that cannot be ready in this time frame.

Advertising Agency: Agencia Mood, São Paulo, Brazil
Chief of Creative Officer: Aaron Sutton
Creative Director: Eugenio Tonelli
Art Director: Guilherme Jorgetti
Art Director: Danilo Tranquilli
Copywriter: Felipe Silva
Illustrator: Danilo Tranquilli
Planner: Ana Letycia Rosalba
Art buyers: Rita Teófilo, Luiza Pagliarini
Published: April 2012

6 comments

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

the explanation underneath does unravel this cryptic ad - without it I wouldn't fully understand.

salil.sharma's picture
salil.sharma
2278 pencils

nice campaign

therealmillivanilli's picture
therealmillivanilli
12 pencils

I like these - a little more cerebral than your usual ad.

gonndo's picture
gonndo
1096 pencils

The explanation of the product was necessary, but we all know the rules:
if you have to explain your concept...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

kleenex's picture
kleenex
33047 pencils

not working for me.

andylefty's picture
andylefty
4539 pencils

Simple visual, not ad.

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