The Natural Laxative
Advertising Agency: Publicis India
National Creative Director: Emmanuel Upputuru
Creative Directors: Vivek Nayyar, Vinay Kumari
Art Director: Siddesh Telang
Copywriter: Tejas Ravindranath
Illustrator: Vivek V. Khandgaonkar
Published: November 2009
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15 Comments
strange approach... don't feel very comfortable with it... like the illustrations instead...
Awsome art, but idea is strange..
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fun idea
He has pood his trunks and now the sharks are after him.......must get a bottle!
Liking the illustration.
What hath God wrought
Feeling sorry for the sharks, lol
Hard to say it's good or not
: - 0 no
I think it's fresh. The ideas anyway.
Sorry but i dont like Indian ilustration...and the idea...pufff....
I think this is different from the typical Indian style...
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withalltherespects
like the illustration.
Somebody xplain the idea
Constipation can cause flatulence. Holding gas inside, especially when it builds up, can be painful, and is likely to worsen your constipation, I think. There are certain situation in life that cause flatulence too; situations that make you anxious. Since it's hard to visually communicate infrequent or hard bowel movements, the agency decided to show those life situations instead, all tongue in cheek. I agree the visuals could be a little misleading or confusing. Think of releasing gas here as a metaphor for relieved constipation. This is how I see it.
oh, i see. Thanks.
chi chi. constipatin need not mean flatulance
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