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Shovel

Agency: 
Published/Aired: 
February 2011
Description: 

13% of Ontario chiropractors surveyed said poor shovelling techniques top the list of winter back pain woes.

Advertising Agency: Target, St. John's, NL, Canada
Creative Director: Tom Murphy
Creative Group Head: Jenny Smith
Writer: Jenny Smith
Art Director: Tom Murphy
Photographer: Dejan Vuchichevic
Account Manager: Alaina Kent

Comments (11)

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Highest Rated

dadada's picture
dadada
Activity Score 1720

attractive visual

Everybody is creative, be yourself.

everartz's picture
everartz
Activity Score 7609

not a nice plastic vertebral column guys... and forced by the way

| Everartz |

Fran821's picture
Fran821
Activity Score 23

Muy buena síntesis visual. La entendí en 1,5 segundos. Felicitaciones.

copycopycopy's picture
copycopycopy
Activity Score 148

So the survey said that. So? Why should I come to Dr. Brian Dower??

shahidali's picture
shahidali
Activity Score 4069

Well, that's world changing information. But the shovel fails to throw away all my inertia to visit mr. dower!

shahid

Nude Copy's picture
Nude Copy
Activity Score 1054

waste of creative sans marketing motives

thedesignaddict's picture
thedesignaddict
Activity Score 5403

1. Shoveling is spelled with one 'L'.

2. "13% of Ontario chiropractors surveyed said poor shovelling techniques top the list of winter back pain woes."

My comment: So what?

Billoughsby's picture
Billoughsby
Activity Score 5144

Aye, there's the rub.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

luispiter's picture
luispiter
Activity Score 2756

AD for a DR... interesting

joetanner's picture
joetanner
Activity Score 2

I like it...and shovelling can be spelled with one or two L's

Billoughsby's picture
Billoughsby
Activity Score 5144

Yeah, as a hypothetical part of the target, I have to say this visual hits a nerve. The copy could have been better, and placed better within the layout. But the image has a punch that can't be shaken if you've ever pulled your back out clearing snow. That's worth something, if not quite 1,000 words.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

dadada's picture
dadada
Activity Score 1720

attractive visual

Everybody is creative, be yourself.

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